A Winning Social Media Strategy for Skincare Personal Brand
Bertha Edson
Here’s your Dr. Adeline Kikam portfolio project with unnecessary bolding removed, keeping the structure professional and readable:
Portfolio Project: Unlocking Growth with an Influencer Social Media Strategy for Dr. Adeline Kikam
Role: Social Media Manager & Content Strategist Client: Dr. Adeline Kikam – Dermatologist & Influencer Duration: Campaign-based
Project Overview
Developed a comprehensive social media strategy to grow Dr. Kikam’s online presence, engage her audience authentically, and strengthen her influence on TikTok and Instagram. The strategy combined interactive campaigns, consistent messaging, and performance tracking.
1. Platform Analysis & Audience Insights
TikTok Audience: Ages 18–24: 38%, 25–34: 44%; Top countries: USA 66%, Ghana 6%, South Africa 5%
Instagram Audience: Ages 25–34: 65%, 35–54: 15%; Engagement Rate: 0.68%; Top countries: USA 75%, Canada 4%, UK 4%
Insights guided content creation and campaign execution.
2. Content Strategy: #Glowithade Challenge
Month-long interactive challenge focused on skincare routines and self-care
Weekly themes: Detox, Feed, Protect, Lock-in
Interactive highlights: Q&A sessions, giveaways, user-generated content, and influencer cross-promotion
3. Brand Voice & Messaging
Positive, supportive, and educational
Trend-driven yet authentic
Key hashtags: #Skincare | #Glowithade | #Skincaretips
4. Visual Assets & Campaign Execution
Carousel design sample:
Created a visually engaging carousel summarizing skincare tips and challenge instructions
Designed for Instagram, optimized for readability and brand consistency
Balanced educational content with aesthetic appeal to encourage shares and saves
Newsletter sample:
Designed a sample newsletter to reinforce campaign messaging
Delivered concise updates, challenge reminders, and exclusive tips
Integrated branding elements, visual hierarchy, and clear CTAs to drive engagement
These assets demonstrate both strategic thinking and creative execution, showing clients how content converts insights into action.
5. Performance Tracking & Optimization
Tools used: Metricool, Hootsuite, Instagram/TikTok/YouTube analytics, social listening platforms
Monitored engagement, audience growth, and sentiment
Optimized content and posting schedule based on real-time performance data
This project illustrates the power of combining strategy, design, and data to elevate influencer brands. From campaign ideation to carousel and newsletter design, every touchpoint was created to maximize engagement and growth.
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Posted Mar 11, 2025
This sample project showcases a social media strategy designed for Dr. Adeline, a skin care influencer and dermatologist.
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Suzieverywhere| content ideation
PDFGPT.io| Marketing strategy
SACHEU beauty| Influencer Marketing |Virtual Assist
