Freelancers using Adobe Suite in WashingtonFreelancers using Adobe Suite in Washington
Marketing Strategist, Web Designer & Brand Identity Expert
14
Followers
Marketing Strategist, Web Designer & Brand Identity Expert
Cover image for UGC + Social Media Content
UGC + Social Media Content | Beauty & Lifestyle For this collection, I created and curated social-first content centered around beauty, fashion and lifestyle products, including content featuring Glossier, Starface, BREAD Beauty Supply, Valentino Beauty and YSL Beauty. The work was developed to balance polished brand storytelling with the more natural, relatable quality of UGC. I created content across multiple formats and considered how individual assets could support organic social, product discovery, engagement and paid digital campaigns. My work included: • UGC concept development and creative direction; • short-form video for Reels and TikTok; • product-focused video content; • lifestyle and product photography; • unboxing and product discovery content; • in-store and experiential content capture; • social-first hooks and on-screen copy; • video editing, pacing and text overlays; • static social media content and graphics; • carousel and Story content; • launch and collaboration-focused content; • organic and paid social creative variations; • product styling and visual composition; • platform-specific content adaptation; • caption and CTA development; • content repurposing across digital platforms. The final body of work demonstrates my ability to take a product and build multiple pieces of social content around it while maintaining strong visual direction, platform awareness and a clear understanding of how people naturally discover and engage with products online.
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Cover image for Sunday & Co. | Social
Sunday & Co. | Social Media Content + Digital Marketing For Sunday & Co., I developed the agency’s ongoing social media and digital content system, translating the larger brand identity into a recognizable mix of video, graphics, campaigns and recurring content. The creative direction was built to feel editorial, warm and visually distinctive while still giving the content a clear marketing purpose. Rather than treating every post as a standalone asset, I developed recurring concepts and visual formats that could support brand awareness, service promotion, portfolio storytelling, community building, recruitment and client acquisition. My work included: • social media strategy and content planning; • development of content pillars and recurring series; • short-form video concepts for Reels and TikTok; • video filming and editing; • hooks, scripts and on-screen copy; • custom social media graphics; • carousel and static post design; • Sunday Service branded content; • Welcome to Our Table campaign content; • monthly roundup and educational content; • Join Our Table recruitment creative; • service and portfolio-focused content; • campaign concept development; • organic social content; • paid social and advertising creative; • promotional graphics and CTAs; • copywriting and caption development; • art direction and visual storytelling; • content repurposing across Instagram, TikTok and LinkedIn; • content calendar development; • performance review and ongoing content optimization. The result is a cohesive content ecosystem that gives Sunday & Co. a recognizable social presence while allowing the brand to move between education, personality, portfolio work, services and promotional content without losing its visual identity.
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Brand designer translating insights into bold design.
39
Followers
Brand designer translating insights into bold design.
Executive Brand & Communications Strategist
Executive Brand & Communications Strategist
3D Modeler and World Builder with focus on AAA games and VR
3D Modeler and World Builder with focus on AAA games and VR
Brand + Web Design for Startups & Founders
$1k+
Earned
5x
Hired
5.0
Rating
210
Followers
Brand + Web Design for Startups & Founders
Creative Graphic Design & Problem-Solving
$50k+
Earned
1x
Hired
16
Followers
Creative Graphic Design & Problem-Solving
Brand success powered by brand strategy.
5.0
Rating
1
Followers
Brand success powered by brand strategy.
I think through hard things and build what they turn into.
New to Contra
I think through hard things and build what they turn into.