Where art and commerce come to paly

The arrival of Amazon’s HQ2 signaled to the DRBA that it was time to evolve the organization’s ethos and their brand design. We worked with their board members to define what makes the Del Ray neighborhood so special. We discovered that it was all about the unique culture of the old and the new colliding in a remarkable way. So we designed a series of DaDa inspired collages that serves as the central point of their new brand identity and a web experience.

These collages not only capture the essence of Del Ray's distinct culture but also evoke a sense of creativity and vibrancy. Furthermore, we created a web experience that seamlessly integrates the new brand identity, providing a captivating online platform for the DRBA to engage with the community and showcase the remarkable spirit of Del Ray.