Shaded in the Clouds — Logo Design & Brand Identity For Shaded in the Clouds, I developed a compl...Shaded in the Clouds — Logo Design & Brand Identity For Shaded in the Clouds, I developed a compl...
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Miya Campbell
• 4h
Shaded in the Clouds — Logo Design & Brand Identity
For Shaded in the Clouds, I developed a complete visual identity designed to feel expressive, whimsical and creative while still remaining polished enough to grow with the brand.
The identity centered around a custom wordmark and cloud motif, with extensive exploration of typography, shape, line weight, color and composition. From the primary logo, I expanded the direction into a flexible visual system that could remain recognizable across digital platforms, physical products and future brand applications.
My work included:
• logo concept development and refinement;
• primary and secondary logo variations;
• custom cloud and supporting brand marks;
• color palette development;
• typography selection and hierarchy;
• alternate logo colorways;
• visual direction and brand applications;
• comprehensive brand guidelines and mockups.
The final system gave Shaded in the Clouds a distinct visual personality while providing enough structure and flexibility for the identity to evolve across future touchpoints.
Brand DesignLogo DesignMarketing StrategyAdobe IllustratorAdobe Suite
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