UGC + Social Media Content | Beauty & Lifestyle

For this collection, I created and curated social-first content centered around beauty, fashion and lifestyle products, including content featuring Glossier, Starface, BREAD Beauty Supply, Valentino Beauty and YSL Beauty.

The work was developed to balance polished brand storytelling with the more natural, relatable quality of UGC. I created content across multiple formats and considered how individual assets could support organic social, product discovery, engagement and paid digital campaigns.

My work included: • UGC concept development and creative direction; • short-form video for Reels and TikTok; • product-focused video content; • lifestyle and product photography; • unboxing and product discovery content; • in-store and experiential content capture; • social-first hooks and on-screen copy; • video editing, pacing and text overlays; • static social media content and graphics; • carousel and Story content; • launch and collaboration-focused content; • organic and paid social creative variations; • product styling and visual composition; • platform-specific content adaptation; • caption and CTA development; • content repurposing across digital platforms.

The final body of work demonstrates my ability to take a product and build multiple pieces of social content around it while maintaining strong visual direction, platform awareness and a clear understanding of how people naturally discover and engage with products online.