Redesigning and streamlining a brand system creates consistency across every touchpoint, reducing duplication, inefficiencies, and unnecessary production costs. A unified visual and operational framework enables teams to work faster, make better decisions, and scale more efficiently, ultimately saving significant resources over time. For large organizations, these improvements can translate into millions of dollars in savings through reduced design, production, implementation, and maintenance costs, while simultaneously strengthening brand recognition and customer trust.
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Red Claw Order is a coastal dining concept inspired by ritual, tide, and the raw intensity of the sea. Built around shared feasting and bold, ocean-driven flavors, it treats seafood not as cuisine alone, but as ceremony. Every dish is plated with restraint and precision, echoing a quiet hierarchy where the crab sits at the center of the table.
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Perplexity AI logo redesign concept
A speculative brand exploration for Perplexity, transforming the existing symbol into a celestial structure built from stars, cosmic dust, and light. The identity aims to capture the feeling of discovery, where every question becomes a gateway to something larger, unknown, and endlessly fascinating.
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Perplexity AI logo redesign concept
A fast-growing AI company with a visual identity that felt somewhat generic relative to the sophistication of its product. My goal was to build upon the existing visual DNA while introducing greater clarity, authenticity, and distinctiveness. The result is a more scalable and reproducible identity system that better reflects the brand's innovative nature across digital and physical touchpoints.
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352
Eternal Delight Logo
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175
Lightspan Logo & Visuals
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219
Azimuth Logo
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126
Echo Mind Logomark
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185
Sapphire is built around restraint, light, and materiality, forming a contemporary identity language rooted in innovation, refinement, and visual experimentation.
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299
Q1 2026 Logo Collection
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276
dualis logo
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163
Ironhorn Capital Bull Logo
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280
Ripen logo
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198
CanSell logo
I dug this one out of the design basement. In 2016, I developed the full brand identity for Japanese company CanSell, a web-based platform designed to trade unused hotel bookings. The service enabled users to resell reservations at discounted rates, turning potential losses into value for both sellers and travellers.
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151
Coat of Arms/Shield logo collection Vol 2
Another collection of my previous work celebrating coats of arms.
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Strava logo redesign
One of the apps I use most regularly, and after spending so much time with it, I’ve started thinking about what an alternative look could be like.
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124
Helion logo animation
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Coat of Arms/Shield logo collection Vol 1
Coats of arms have been one of my favorite formats over the years. While they’re deeply anachronistic, they offer a surprising amount of space for modern or even postmodern reinterpretation.
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awake AI logo
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119
Synaptic logo, brain + spark
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100
Echo Mind Logo Concept
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171
Google Gemini Redesign Concept
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134
As Artemis II is moving its crew on a loop around the Moon, I felt compelled to share some of my space-related logos.
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Pick your mark & leave your mark!
Over the holidays, I challenged myself to design one letter per day. I’m now offering any of these letterforms to businesses, individuals, or alien subjects in exchange for a $500 USD donation to a legitimate charity of your choice. Customization is fully included. I’m very flexible and happy to stretch the definition of “customization” as far as you’d like, once per letter. If you’re currently in a committed relationship with another design, feel free to share this with your single friends.
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Bird logo collection (No actual bird was harmed in the making of this logo collection)
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Noah AI executive intelligence brand, logo and web prototype
"At Noah, we’re designing a new operating system for executive intelligence — an ambient AI that quietly handles the chaos of modern life, so humans can think, create, and connect again.
Noah lives inside the tools executives already use — email, Slack, SMS, and voice. It anticipates needs before you act, learns how you work, and makes your life meaningfully lighter."
Something beautiful is about to surface.
A tease of the upcoming beauty project.
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Designing for your other self is quite peculiar.
The other self is your other business. Suddenly, you have permission to take risks you’d never take for a client, pushing past practicality just to see where the design wants to go.
There are two wolves inside: the designer wolf and the brewery manager wolf. And when it comes to labels, the designer wolf will always be served an all-you-can-eat 5A wagyu beef.
Whether that’s a blessing or a curse is still up for debate, but one thing’s certain: it’s quite peculiar.
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149
Fluent in purpose branding
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161
Fluent combines innovation and empathy to advance accessibility in the digital space. Through smart design, adaptive technology, and inclusive development, we help businesses meet standards while making meaningful human connections.
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144
helion AI logo
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174
helion AI logo animation
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168
gmonads.com (http://gmonads.com) is a South African Block validator. Gas tracker. Chain whisperer.
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149
mondei, m wave
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150
Atlas Flows logo and wordmark
AtlasFlows is a Moroccan think tank building capital markets that finance Morocco’s long-term ambitions, expand fiscal capacity, and hold outcomes to account.
AtlasFlows represents measured reform. In Morocco, the best way to push the boundaries of discussion is to be precise, patient, and quietly confident. We’ll try to be intellectual yet grounded, analytical yet warm, reformist yet loyal to Morocco’s rhythm.
The “Moroccan” character of the logo comes from the traditional zellij logic. By adding a subtle hint of the hatim visual element of zellij geometry to the logo, AtlasFlows is a truly Moroccan brand from a “look and feel” perspective. The Moroccan character of AtlasFlows is implied through geometry, not through ornament or motif.
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Lion of Saint Mark
Fun-ish fact: when the lion holds an open book reading “Pax tibi Marce, evangelista meus” (“Peace be upon you, Mark, my evangelist”), it symbolizes peace. When the book is closed, it signifies wartime.
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Ascender, in the pursuit of clarity and elevation!
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135
Oldie but goldie, literally this time! A refreshed take on an older, unused, but much-loved logo concept.
Putting this Griffin up for adoption, for brands that prize trust, enduring elegance, and quiet luxury above passing trends.
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218
accelion logo
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139
Hydropower Evolutions GmbH logomark
Back in 2013, I got lucky and won a contest for Hydropower Evolutions, one of my first major projects. Since then, the company has gone on to build dams across Europe, South America, Southeast Asia, and Australia. Despite its clear Web 2.0 aesthetic, I still find the work relevant, telling a story of sustainability, movement, and turbine power. I also enjoy the subtle illusion of rotation when you shift your gaze to the right. It still feels alive in a way, and I’m genuinely glad they’re still using it after all these years.
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Osira Star logo concept
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161
DNA Star logo
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177
ghost AI logo
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145
One of the current projects is branding for a large-scale sports and rehabilitation center in Thailand called the O₂. The brand is positioned as a scientific, sustainable, and integrated platform for sports training and rehabilitation. Its core values are: advocating a healthy lifestyle, being professional and reliable, driving sustainable improvement, and fostering community and companionship.
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This is one of two biotech projects I’m currently working on, both for sister companies specializing in skin grafting technologies.
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Logo Collection Q3 2025,
It’s been such a fun quarter!
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mondei logo concept, work in progress
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This is just for "fun". Today I was watching swallows and started thinking how visually similar yet conceptually contrasting the idea would be. Hope, freedom, and new beginnings on one side, and a long, sharp object on the other.