Dalibor Pajic - Brand Designer | ContraWork by Dalibor Pajic
Dalibor Pajic
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Dalibor Pajic

Become unmistakably you.

    $1k+
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Cover image for Redesigning and streamlining a brand
Redesigning and streamlining a brand system creates consistency across every touchpoint, reducing duplication, inefficiencies, and unnecessary production costs. A unified visual and operational framework enables teams to work faster, make better decisions, and scale more efficiently, ultimately saving significant resources over time. For large organizations, these improvements can translate into millions of dollars in savings through reduced design, production, implementation, and maintenance costs, while simultaneously strengthening brand recognition and customer trust.
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Cover image for Red Claw Order is a coastal
Red Claw Order is a coastal dining concept inspired by ritual, tide, and the raw intensity of the sea. Built around shared feasting and bold, ocean-driven flavors, it treats seafood not as cuisine alone, but as ceremony. Every dish is plated with restraint and precision, echoing a quiet hierarchy where the crab sits at the center of the table.
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Cover image for Perplexity AI logo redesign concept

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Perplexity AI logo redesign concept A speculative brand exploration for Perplexity, transforming the existing symbol into a celestial structure built from stars, cosmic dust, and light. The identity aims to capture the feeling of discovery, where every question becomes a gateway to something larger, unknown, and endlessly fascinating.
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Cover image for Perplexity AI logo redesign concept

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Perplexity AI logo redesign concept A fast-growing AI company with a visual identity that felt somewhat generic relative to the sophistication of its product. My goal was to build upon the existing visual DNA while introducing greater clarity, authenticity, and distinctiveness. The result is a more scalable and reproducible identity system that better reflects the brand's innovative nature across digital and physical touchpoints.
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Cover image for Eternal Delight Logo
Eternal Delight Logo
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Cover image for Lightspan Logo & Visuals
Lightspan Logo & Visuals
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Cover image for Azimuth Logo
Azimuth Logo
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Cover image for Echo Mind Logomark
Echo Mind Logomark
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Cover image for Sapphire is built around restraint,
Sapphire is built around restraint, light, and materiality, forming a contemporary identity language rooted in innovation, refinement, and visual experimentation.
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Cover image for Q1 2026 Logo Collection
Q1 2026 Logo Collection
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Cover image for dualis logo
dualis logo
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Cover image for Ironhorn Capital Bull Logo
Ironhorn Capital Bull Logo
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Cover image for Ripen logo
Ripen logo
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Cover image for CanSell logo
I dug this one
CanSell logo I dug this one out of the design basement. In 2016, I developed the full brand identity for Japanese company CanSell, a web-based platform designed to trade unused hotel bookings. The service enabled users to resell reservations at discounted rates, turning potential losses into value for both sellers and travellers.
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Cover image for Coat of Arms/Shield logo collection
Coat of Arms/Shield logo collection Vol 2 Another collection of my previous work celebrating coats of arms.
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Cover image for Strava logo redesign
One of the
Strava logo redesign One of the apps I use most regularly, and after spending so much time with it, I’ve started thinking about what an alternative look could be like.
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Helion logo animation
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Cover image for Coat of Arms/Shield logo collection
Coat of Arms/Shield logo collection Vol 1 Coats of arms have been one of my favorite formats over the years. While they’re deeply anachronistic, they offer a surprising amount of space for modern or even postmodern reinterpretation.
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Cover image for awake AI logo
awake AI logo
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Cover image for Synaptic logo, brain + spark
Synaptic logo, brain + spark
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Cover image for Echo Mind Logo Concept
Echo Mind Logo Concept
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Cover image for Google Gemini Redesign Concept
Google Gemini Redesign Concept
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Cover image for As Artemis II is moving
As Artemis II is moving its crew on a loop around the Moon, I felt compelled to share some of my space-related logos.
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Cover image for Pick your mark & leave your mark! Over the holidays, I chall...
Pick your mark & leave your mark! Over the holidays, I challenged myself to design one letter per day. I’m now offering any of these letterforms to businesses, individuals, or alien subjects in exchange for a $500 USD donation to a legitimate charity of your choice. Customization is fully included. I’m very flexible and happy to stretch the definition of “customization” as far as you’d like, once per letter. If you’re currently in a committed relationship with another design, feel free to share this with your single friends.
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Cover image for Bird logo collection (No actual bird was harmed in the makin...
Bird logo collection (No actual bird was harmed in the making of this logo collection)
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Noah AI executive intelligence brand, logo and web prototype "At Noah, we’re designing a new operating system for executive intelligence — an ambient AI that quietly handles the chaos of modern life, so humans can think, create, and connect again. Noah lives inside the tools executives already use — email, Slack, SMS, and voice. It anticipates needs before you act, learns how you work, and makes your life meaningfully lighter."
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Cover image for DNA Key Development for IBBIS
DNA Key Development for IBBIS
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Cover image for Something beautiful is about to surface. A tease of the upco...
Something beautiful is about to surface. A tease of the upcoming beauty project.
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Cover image for Designing for your other self is quite peculiar. The other s...
Designing for your other self is quite peculiar. The other self is your other business. Suddenly, you have permission to take risks you’d never take for a client, pushing past practicality just to see where the design wants to go. There are two wolves inside: the designer wolf and the brewery manager wolf. And when it comes to labels, the designer wolf will always be served an all-you-can-eat 5A wagyu beef. Whether that’s a blessing or a curse is still up for debate, but one thing’s certain: it’s quite peculiar.
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Cover image for Fluent in purpose branding
Fluent in purpose branding
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Cover image for Fluent combines innovation and empathy to advance accessibil...
Fluent combines innovation and empathy to advance accessibility in the digital space. Through smart design, adaptive technology, and inclusive development, we help businesses meet standards while making meaningful human connections.
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Cover image for helion AI logo
helion AI logo
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helion AI logo animation
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Cover image for gmonads.com (http://gmonads.com) is a South African Block va...
gmonads.com (http://gmonads.com) is a South African Block validator. Gas tracker. Chain whisperer.
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Cover image for mondei, m wave
mondei, m wave
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Cover image for Atlas Flows logo and wordmark AtlasFlows is a Moroccan think...
Atlas Flows logo and wordmark AtlasFlows is a Moroccan think tank building capital markets that finance Morocco’s long-term ambitions, expand fiscal capacity, and hold outcomes to account. AtlasFlows represents measured reform. In Morocco, the best way to push the boundaries of discussion is to be precise, patient, and quietly confident. We’ll try to be intellectual yet grounded, analytical yet warm, reformist yet loyal to Morocco’s rhythm. The “Moroccan” character of the logo comes from the traditional zellij logic. By adding a subtle hint of the hatim visual element of zellij geometry to the logo, AtlasFlows is a truly Moroccan brand from a “look and feel” perspective. The Moroccan character of AtlasFlows is implied through geometry, not through ornament or motif.
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Cover image for Lion of Saint Mark Fun-ish fact: when the lion holds an open...
Lion of Saint Mark Fun-ish fact: when the lion holds an open book reading “Pax tibi Marce, evangelista meus” (“Peace be upon you, Mark, my evangelist”), it symbolizes peace. When the book is closed, it signifies wartime.
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Cover image for Ascender, in the pursuit of clarity and elevation!
Ascender, in the pursuit of clarity and elevation!
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Cover image for Oldie but goldie, literally this time! A refreshed take on a...
Oldie but goldie, literally this time! A refreshed take on an older, unused, but much-loved logo concept. Putting this Griffin up for adoption, for brands that prize trust, enduring elegance, and quiet luxury above passing trends.
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Cover image for accelion logo
accelion logo
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Cover image for Hydropower Evolutions GmbH logomark Back in 2013, I got luck...
Hydropower Evolutions GmbH logomark Back in 2013, I got lucky and won a contest for Hydropower Evolutions, one of my first major projects. Since then, the company has gone on to build dams across Europe, South America, Southeast Asia, and Australia. Despite its clear Web 2.0 aesthetic, I still find the work relevant, telling a story of sustainability, movement, and turbine power. I also enjoy the subtle illusion of rotation when you shift your gaze to the right. It still feels alive in a way, and I’m genuinely glad they’re still using it after all these years.
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Cover image for Osira Star logo concept
Osira Star logo concept
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Cover image for DNA Star logo
DNA Star logo
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Cover image for ghost AI logo
ghost AI logo
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Cover image for One of the current projects is branding for a large-scale sp...
One of the current projects is branding for a large-scale sports and rehabilitation center in Thailand called the O₂. The brand is positioned as a scientific, sustainable, and integrated platform for sports training and rehabilitation. Its core values are: advocating a healthy lifestyle, being professional and reliable, driving sustainable improvement, and fostering community and companionship.
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Cover image for This is one of two biotech projects I’m currently working on...
This is one of two biotech projects I’m currently working on, both for sister companies specializing in skin grafting technologies.
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Cover image for Logo Collection Q3 2025, 
It’s been such a fun quarter!
Logo Collection Q3 2025, It’s been such a fun quarter!
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Cover image for mondei logo concept, work in
mondei logo concept, work in progress
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Cover image for This is just for "fun".
This is just for "fun". Today I was watching swallows and started thinking how visually similar yet conceptually contrasting the idea would be. Hope, freedom, and new beginnings on one side, and a long, sharp object on the other.
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Cover image for Find a Lawyer, Culturally Inspired Legal Brand Identity Design
Find a Lawyer, Culturally Inspired Legal Brand Identity Design
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Echo Station Branding and Campaign Design
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Cover image for Regalis Lion Logo Design
Regalis Lion Logo Design
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MASKD VPN: A Stand Against Digital Surveillance
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Cover image for Brand Monkey Logo
Brand Monkey Logo
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Cover image for Logo Collection: Q2 2025
Logo Collection: Q2 2025
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Cover image for CloudAqua, Transforming Aquascaping in the UK
CloudAqua, Transforming Aquascaping in the UK
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Cover image for Madhoney Cosmetics Logo & Branding
Madhoney Cosmetics Logo & Branding
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Cover image for Travezzo branding
Travezzo branding
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Cover image for Arcum Brand concept
Arcum Brand concept
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Cover image for Bioport brand identity
Bioport brand identity
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Cover image for Caffeine or Coffin Logo Design
Caffeine or Coffin Logo Design
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Cover image for Brighthold Real Estate bradning project
Brighthold Real Estate bradning project
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Cover image for Aetherix Logo Design
Aetherix Logo Design
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Cover image for BearBar logo
BearBar logo
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Cover image for Sanja Lazić Studio logo
Sanja Lazić Studio logo
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Cover image for Firefish logo
Firefish logo
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Cover image for Harmony AI mark
Harmony AI mark
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Cover image for Defiance Logo
Defiance Logo
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Cover image for Pobednik with pump
Pobednik with pump
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Cover image for Xylo branding project
Xylo branding project
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Cover image for Saldo Accounting logo
Saldo Accounting logo
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Cover image for Kranium logo
Kranium logo
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Cover image for Eclypse lab mark
Eclypse lab mark
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Cover image for Logo collection: Q1 2025
Logo collection: Q1 2025
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Cover image for Hubility branding & visuals
Hubility branding & visuals
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Cover image for anion branding & visuals
anion branding & visuals
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