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Redesigning and streamlining a brand system creates consistency across every touchpoint, reducing duplication, inefficiencies, and unnecessary production costs. A unified visual and operational framework enables teams to work faster, make better decisions, and scale more...
Red Claw Order is a coastal dining concept inspired by ritual, tide, and the raw intensity of the sea. Built around shared feasting and bold, ocean-driven flavors, it treats seafood not as cuisine alone, but as ceremony. Every dish is plated with restraint and precision, echoing...
Perplexity AI logo redesign concept
A speculative brand exploration for Perplexity, transforming the existing symbol into a celestial structure built from stars, cosmic dust, and light. The identity aims to capture the feeling of discovery, where every question becomes a...
Perplexity AI logo redesign concept
A fast-growing AI company with a visual identity that felt somewhat generic relative to the sophistication of its product. My goal was to build upon the existing visual DNA while introducing greater clarity, authenticity, and distinctiveness....
