Sunday & Co. | Social Media Content + Digital Marketing

For Sunday & Co., I developed the agency’s ongoing social media and digital content system, translating the larger brand identity into a recognizable mix of video, graphics, campaigns and recurring content.

The creative direction was built to feel editorial, warm and visually distinctive while still giving the content a clear marketing purpose. Rather than treating every post as a standalone asset, I developed recurring concepts and visual formats that could support brand awareness, service promotion, portfolio storytelling, community building, recruitment and client acquisition.

My work included: • social media strategy and content planning; • development of content pillars and recurring series; • short-form video concepts for Reels and TikTok; • video filming and editing; • hooks, scripts and on-screen copy; • custom social media graphics; • carousel and static post design; • Sunday Service branded content; • Welcome to Our Table campaign content; • monthly roundup and educational content; • Join Our Table recruitment creative; • service and portfolio-focused content; • campaign concept development; • organic social content; • paid social and advertising creative; • promotional graphics and CTAs; • copywriting and caption development; • art direction and visual storytelling; • content repurposing across Instagram, TikTok and LinkedIn; • content calendar development; • performance review and ongoing content optimization.

The result is a cohesive content ecosystem that gives Sunday & Co. a recognizable social presence while allowing the brand to move between education, personality, portfolio work, services and promotional content without losing its visual identity.