Amira Chenelle Pereira
Executive Brand & Communications Strategist
New to Contra
Amira Chenelle is ready for their next project!
Approaching five years as Editor-in-Chief of U The Caribbean Health Digest, and I’m sitting with a lot of gratitude.
What began as a role has become a responsibility I deeply respect; shaping credible health conversations, guiding thoughtful storytelling, and protecting the integrity of information shared with our readers.
It’s an honor to help steward a publication that continues to inform, challenge, and serve communities globally.
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Supported the development and narrative structuring of Phoenix Park Gas Processors Limited’s ESG Report, translating sustainability metrics, governance protocols, and operational performance into cohesive stakeholder communication. The engagement required alignment with disclosure standards, clarity in reporting, and disciplined integration of environmental and social impact within corporate positioning. The report strengthened transparency and reinforced institutional credibility in a regulated energy environment.
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Throwback to 2024 and yes… I still mean it.
In a world of hot takes and wellness trends, U remains a credible source for health information.
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It’s that time again!
The U Health & Wellness Expo is back for 2026. Three days dedicated to knowledge, innovation, and meaningful health conversations across the Caribbean.
Behind the scenes, the work spans programming, sponsor integration, audience engagement, and ensuring the experience reflects the same editorial standard that defines #U. Contributing at the intersection of content, brand, and partnership strategy remains one of the most meaningful parts of this build.
As we prepare for this milestone year, sponsorship packages are officially open.
The build begins now and you'll find pieces of me here.
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Authored a feature story on ecotherapy for U The Caribbean Health Digest, one of the region’s leading sources of credible health and wellness information. The piece explored the intersection of environmental exposure and mental well-being, translating research-backed concepts into accessible, engaging narrative for a broad readership. The work required balancing scientific integrity with editorial voice, ensuring the topic was presented with clarity, depth, and cultural relevance for a Caribbean audience.
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Partnered on the development of Heritage Petroleum’s ESG reporting to ensure the story matched the substance. This included organizing performance data, community engagement initiatives, and governance standards into a clear, disciplined publication that communicates not just activity, but intent. The final report positioned sustainability as embedded practice rather than surface messaging.
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Provided communications support during a national election cycle in Trinidad & Tobago, contributing to manifesto development, narrative framing, and campaign messaging strategy. This work involved aligning policy communication with public sentiment, ensuring consistency across visual and written materials, and maintaining disciplined message architecture throughout the campaign. The election concluded with a winning outcome in 2025.
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Strategic communications support was provided for the Eastern Regional Health Authority during the rollout of the new Sangre Grande Hospital. Contributing to messaging around a major public healthcare development was both a professional responsibility and a privilege. The work focused on translating infrastructure expansion into language that reflected institutional credibility, community trust, and long-term healthcare commitment. Messaging was structured to support stakeholder alignment, public engagement, and clear articulation of the hospital’s role in strengthening regional access to care.
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Always a pleasure to lead the development and editorial direction of NiQuan Energy’s corporate newsletter edition, Charting Progress: NiQuan’s Path to Energy Innovation. The publication required shaping executive voice, reinforcing the company mantra, and aligning year-end reflection with forward-looking strategy. The edition integrated operational milestones, cultural messaging, and founder communication into a cohesive narrative that supported brand credibility and internal alignment while celebrating measurable progress.
Six down, many to go!
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Company Mantra Development
Scope: Corporate messaging architecture and executive-level narrative development.
Work Included: Mantra creation, strategic rationale writing, EVP alignment, and cultural positioning framework.
Result: A durable company mantra integrated into leadership and brand communication.
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I led the development of NiQuan Energy’s Corporate Brand Book, formalizing the company’s visual identity, messaging architecture, and positioning framework. The objective was to create a cohesive system that aligned leadership narrative, operational standards, and brand expression across internal and external communication. This work required integrating mission, mantra, and Employee Value Proposition into a structured brand foundation that could guide executive communication, marketing materials, and long-term identity governance. The final Brand Book now serves as the company’s central reference point for consistency, credibility, and institutional clarity.
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Authored a feature article examining the psychological impact of social media consumption, published in U The Caribbean Health Digest, a leading regional source of credible health information. The piece explored behavioral patterns, digital dependency, and mental health implications, translating research and lived experience into accessible, culturally relevant narrative. The article balanced evidence-based insight with engaging editorial voice, encouraging critical reflection while maintaining clarity and responsibility in health communication.
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