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Lucky’s Café & Bakery | Brand Identity, Website + Print Design
For Lucky’s Café & Bakery, I developed a complete brand identity inspired by Carolina kitchens, neighborhood cafés and slow mornings. The direction was warm and nostalgic while still feeling bold, editorial and modern.
The identity centered on a custom wordmark, rich cream, brown and red color palette, expressive typography and a playful duck mascot featured with coffee and pastries. I extended the system across a custom website, menus, coffee cups, signage and other physical brand applications.
My work included:
• brand strategy and creative direction;
• primary and secondary logo variations;
• custom duck mascot illustrations;
• color palette and typography system;
• brand voice and supporting taglines;
• responsive website design and development;
• website copy and visual storytelling;
• menu, coffee cup and signage design;
• print-ready brand assets;
• brand guidelines and mockups.
The final system gave Lucky’s a recognizable personality and a cohesive experience across its digital, print and physical touchpoints.
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AURIX — Premium Audio Product Landing Page 🎧✨
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The goal was to make the product feel aspirational from the first screen while keeping the interface clear, modern, and easy to explore. The visual direction combines rich red tones, editorial typography, premium lifestyle imagery, and interactive music elements to create a digital experience that feels both luxurious and emotionally engaging.
Special attention was given to:
• a cinematic hero section that places the headphones and listening experience at the center;
• premium product positioning supported by elegant typography and a refined color system;
• responsive desktop and mobile layouts designed for smooth product discovery 📱;
• music player components that add interaction and reinforce the audio-focused concept;
• suggested tracks and collection navigation that make the experience feel more dynamic;
• strong calls to action guiding users toward exploring the product collection;
• a scalable visual system suitable for product launches, campaigns, and future e-commerce pages.
The result is a memorable digital experience that helps AURIX feel premium, modern, and emotionally connected to music — combining product storytelling with a clear path toward discovery and purchase 🎶
Looking to create a bold landing page for your audio, lifestyle, technology, or consumer product brand? Let’s build something people can feel ⚡
so cool! 🔥
Outstanding work.
Testing two color directions for an AI sprint dashboard — which reads better at a glance?
21 voted
40%
31 voted
60%
52 votes
Closed
Blueberry looks better here, why dont you try the matcha version with a nice light shade of black with that green. I think it would look amazing here and see that green really pop how it should.
