Cover image for FLARE — Bold Basketball Courtwear

FLARE — Bold Basketball Courtwear Landing Page 🏀💗 FLARE is a fashion-forward sportswear landing page concept created for a basketball brand that wants to stand out both on and off the court. The idea was to move away from the typical dark, aggressive visual language of performance sports and build something more expressive, editorial, and lifestyle-driven. The hero combines oversized typography, soft pink tones, high-impact imagery, and product-focused storytelling to give the brand a strong identity from the first screen. The experience was designed around: • a bold campaign-style hero that immediately introduces the attitude of the brand; • strong visual hierarchy that keeps the product and athlete at the center; • an editorial layout inspired by fashion campaigns rather than traditional sports e-commerce; • clear navigation between new drops, courtwear, accessories, and brand stories; • a responsive mobile experience that keeps the same visual energy on a smaller screen; • prominent purchase CTAs without losing the premium campaign feel. The result is a sportswear experience where performance meets fashion — energetic enough for the court, but distinctive enough to build a lifestyle brand around it. ✦ Would you play it safe or PLAY BOLD? 🏀

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Cover image for SKIN.ai — AI-Powered Skincare Routine

SKIN.ai — AI-Powered Skincare Routine & Skin Diary App 💗✨ SKIN.ai is a playful BeautyTech mobile app concept designed to make skincare tracking feel more personal, visual, and engaging. The experience combines structured routines, skin journaling, educational content, and an AI-style assistant that helps users reflect on daily skin changes without making the product feel overly clinical. The visual direction uses soft pinks, bold red accents, editorial typography, and expressive imagery to create a distinctive beauty-focused interface. Special attention was given to: • morning and night skincare routines with clear step-by-step tracking; • a skin diary that encourages users to log changes and build consistent habits; • AI-style guidance through a friendly assistant experience 🤖; • educational skincare content integrated into the product journey; • interactive reflection and gamified elements that make daily check-ins feel more engaging; • clear product logging and routine overview screens; • a strong mobile-first visual system designed to feel modern, expressive, and easy to use. The result is a BeautyTech experience that turns skincare routines into a more engaging daily ritual — blending functionality, education, and personality in one mobile product 🌸 Looking to create a mobile experience for your beauty, wellness, health, or AI-powered product? Let’s build something users actually enjoy coming back to 💫

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Cover image for Focus — Immersive Visual Storytelling

Focus — Immersive Visual Storytelling Experience 🌺✨ Focus is a bold digital concept created for a curated platform that brings together visual stories, creative direction, and immersive editorial content. The goal was to make every screen feel emotional, cinematic, and highly engaging while keeping the browsing experience clear and intuitive. The visual direction combines deep pink tones, layered imagery, soft transparency, and oversized typography to create a strong sense of atmosphere from the very first interaction. Special attention was given to: • a dramatic hero section built around visual storytelling and emotional impact; • editorial compositions that blend photography, typography, and motion-inspired elements; • responsive mobile screens designed for immersive browsing and content discovery 📱; • story cards that help users explore collections through clear visual hierarchy; • soft glassmorphism effects and layered gradients that add depth without overwhelming the interface; • simple navigation and directional controls that keep the experience intuitive; • a scalable visual system suitable for creative portfolios, digital magazines, and art-focused platforms. The result is a memorable digital experience that turns content discovery into something more expressive and immersive — helping every visual story feel distinct, emotional, and worth exploring 🎨 Looking to create a bold digital experience for your creative, fashion, art, or lifestyle brand? Let’s build something people remember 💫

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Cover image for AURIX — Premium Audio Product

AURIX — Premium Audio Product Landing Page 🎧✨ AURIX is a bold landing page concept created for a premium audio brand focused on high-end sound, refined design, and an immersive listening experience. The goal was to make the product feel aspirational from the first screen while keeping the interface clear, modern, and easy to explore. The visual direction combines rich red tones, editorial typography, premium lifestyle imagery, and interactive music elements to create a digital experience that feels both luxurious and emotionally engaging. Special attention was given to: • a cinematic hero section that places the headphones and listening experience at the center; • premium product positioning supported by elegant typography and a refined color system; • responsive desktop and mobile layouts designed for smooth product discovery 📱; • music player components that add interaction and reinforce the audio-focused concept; • suggested tracks and collection navigation that make the experience feel more dynamic; • strong calls to action guiding users toward exploring the product collection; • a scalable visual system suitable for product launches, campaigns, and future e-commerce pages. The result is a memorable digital experience that helps AURIX feel premium, modern, and emotionally connected to music — combining product storytelling with a clear path toward discovery and purchase 🎶 Looking to create a bold landing page for your audio, lifestyle, technology, or consumer product brand? Let’s build something people can feel ⚡

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Klym Yevtushenko

SaaS Product Designer | UI/UX, Webflow & B2B Websites