I led a brand refresh for RIC Electronics, a Canadian manufacturer specializing in power and energy solutions.
This wasn’t a total rebrand, it was a refinement. The original logo felt outdated and disconnected from the team, so the goal was to create something that still honoured their roots but reflected who they are now: sharper, stronger, and more aligned.
The result: a cleaner form, refined typography, and a mark with meaning that's built for the people who use it every day!!
BINE: Hop Research at Langara – Logo Design
Langara University started a hop research project to learn more about the essential oils (terpenes) in hops (the stuff used to make beer)! I had the opportunity to work with them to create their logo.
The main logo contains a hop in a beaker-like container with a degree symbol, all referring to equipment and symbolism relative to their lab operations