Comp AI, Visual Identity + Logo System

Designed a clean, technical identity for an open-source compliance platform, built to feel trustworthy, scalable, and product-first.

Role: Visual identity, logo design, brand system foundations

Collaboration: In collaboration with Baked Design

Deliverables: Logo mark + wordmark, color and typography direction, brand guideline deck, social and web applications

Comp AI needed an identity that signals reliability and clarity without feeling corporate or heavy. The system focuses on precision, structure, and restrained contrast, so the brand can sit naturally inside product UI, docs, and developer-facing surfaces.

Context: Open-source compliance tools live in a world of trust, security, and process. The identity had to feel credible to teams, while staying simple enough to scale across documentation and product UI.

The logo combines a geometric symbol with a restrained wordmark to keep it technical and timeless. The mark is designed to be memorable at a glance, and stable in small-scale usage like icons and headers.

Logotype structure and spacing rules for consistent use

Primary palette built around neutral contrast with a sharp green accent for emphasis

Type direction optimized for technical content, docs, and UI

Simple layout principles: grid, whitespace, and strong hierarchy

To ensure the brand survives real life, I designed a small set of applications: social presence, icon usage, and a visual motif that can extend into diagrams and product marketing. This makes the identity flexible without adding complexity.

Result: A minimal, credible identity that fits developer-facing products and scales across web, social, and documentation. The system is designed to be easy to apply and hard to brea