Fit Note, Product Design + Brand Identity

Designed the end-to-end mobile experience and visual identity for a fitness companion app, combining dark, cinematic UI with a clear, structured system.

Role: Product design, UI design, brand identity, logo design

Scope: App UI, navigation, key screens, visual system, logo

Tools: (Add your real tools here. If it was Figma, mention it. If not, keep it generic.)

Deliverables: UI screens, brand kit, logo, color and type system, mockups

The goal was to make the app feel focused and premium, while keeping daily actions fast: start a workout, track macros, and see progress at a glance. The interface uses clear hierarchy, soft depth, and restrained color to stay calm under frequent use.

Problem: Fitness apps often feel noisy, overly bright, or feature-heavy, which makes daily use feel like work.

Goal: Create a clean, dark-first product that feels motivating and modern, with a brand system strong enough to carry marketing visuals and future features.

Geometric mark that scales to an app icon and small UI placements

Minimal wordmark with strong legibility

Visual tone: focused, modern, slightly cinematic

The brand is built to sit behind content, not compete with it

I built a compact design system to keep the UI consistent as the product grows. The palette uses near-black as the base, a restrained green accent for progress and highlights, and layered neutrals for depth. Type sizes are limited and intentional so screens stay calm and scannable.

Result: A cohesive product and brand that feels premium, focused, and scalable. The UI system supports expansion into more tracking, social features, and additional dashboards without breaking consistency.