MORVA: Brand Identity and Online Store for a Clothing Label

A complete identity and online store for MORVA, a handmade clothing label rooted in the craft of southern Iran.

MORVA makes everyday clothing of the south: garments of craft and handwork, simple and made to last. The range is built in three tiers, from small pieces to signature garments, so the label can grow without losing its focus.

A cream-and-black system with nothing extra. The logotype moves like ink. The mark, the icons and a full alphabet are drawn from the tattoo traditions of southern Iranian women: three strokes, dots for rhythm, one vertical axis.

One locked art direction for every image, created with AI and finished by hand: a warm amber grade, a single warm light from behind, arches and curved walls. The same motifs return as embroidery on the clothes: anchors, palms, fish and stars.

A custom store with collections, product pages, cart and checkout, built in Next.js for two languages, mobile first, so the brand looks the same on a phone as it does in the studio.