Content writing - Blog Posts for a business consultancy

The client BizCan is a business consultancy operating out of Vancouver Mainland, BC. Its key focus area is business purchase in Canada. the idea was to develop a strong base of BizCan as an expert advisory on all aspects of business from purchase, consolidating and creating a portfolio based on their clients requirements.

Proficient partnered with BizCan a business purchase consultancy to create a series of high-impact blog posts designed to solidify BizCan's position as a trusted expert on business. Our content focussed on delivering actionable insights, expert advice, and though-provoking perspectives tailored to entrepreneurs and executive seeking to navigate the complexities of business growth, strategy and innovation.

Scope of Work:

Research and Analysis: on business consultancy trends, client challenges and competitive insights to craft relevant and engaging content.

Content creation: in the form of blog posts with a focus on actionable advice, practical solutions and aligning with BizCan's authoritative tone.

SEO integration: via targeted keyword strategies, compelling meta descriptions, and strategic linking to. maximize online visibility and reach.

Content review: by collaborating closely with BizCan's consultancy team to ensure content accuracy and alignment with their brand messaging.

Perfromance tracking: to measure blog performance and iteratively refine content strategies based on data-driven insights.

SEO-Optimized Blog Posts: Delivered insightful articles aligned with BizCan's core consultancy services, including sustainability in business and creating a legacy using staretgic business purchases.

Audience EngagementL Increased blog traffic by 20% by delivering content that addressed the pain points of business leaders.

Brand Authority: Enhanced BizCan's reputation as an industry expert, with multiple content ranking on the first pages of search engine results.

Content Strategy: Developed a comprehensive editorial calendar focused on key business consultancy themes.

Metrics Success: Achieved an average session duration increase of 15% and a bounce rate reduction of 10%, showcasing deeper audience engagement.

This project highlighted BizCan's expertise in business consultancy and demonstrated the role of professionally written blog content in enhancing digital engagement. by creating valuable, solutions-focused articles, we strove to position BizCan as the go-to-consultancy for businesses looking to thrive in a competitive marketplace.