Brand Identity Design-Transforming Ideas into Iconic Identities
Ruchi | Proficient Strategic Solutions
Client: BizCan
BizCan is a Vancouver based professional business start-up consultancy providing strategic business solutions to diverse industries. With a target audience in Canada and India BizCan bridges business purchase and investment opportunities between these two dynamic markets.
The Work:
The brief was to create a dynamic and impactful brand identity and go-to-market strategy for BizCan.
The scope of work included:
Unified brand identity design including logo creation and visual identity elements.
Development of a go-to-market strategy.
Digital marketing assets, including marketing collateral, video content, website design, social media design and advertising campaigns.
Social media management.
Our Service Approach:
Proficient delivered an end-to-end branding solution that included logo design, visual identity creation, digital strategy, content writing, video production and social media management.
We began the process with an in-depth discovery session to understand bizCan's vision, target audience, and unique value proposition. Post a competitive analysis to identify market gaps and opportunities we developed a detailed strategic branding roadmap to ensure BizCan's identity aligned with its business goals.
The Logo:
The client's main service, investing in businesses in Canada, is represented by the heart of BizCan's logo - the iconic Canadian red maple leaf, rendered in 3D for an elegant and premium look. This symbol is interwoven with the tricolour of the Indian flag, reflecting the Indo-Canadian connection, while a subtle building silhouette conveys business growth and collaboration.
3D - Logo
Visual Identity Development:
Crafted a cohesive visual identity, including typography, colour palette, and design elements. Developed a modern and luxurious visual identity with a bold, energetic , colour palette featuring red, blue and gold.
Delivered branded materials, including business cards with a premium suede finish, gold ascents, and a marbel underlay.
Delivered a comprehensive brand guidleine document to maintain consistency across platforms.
Digital Presence:
Developed the entire digital marketing strategy including the website development and social media handles to ensure a seamless digital identity.
Website - www.bizcan.ca
Produced compelling website content that effectively communicated BizCan's mission and services.
Social Media Management for LinkedIn, Facebook and YouTube.
Created and manage BizCan's social media presence across platforms like LinkedIn and Facebook. Implemented a content calendar, scheduled posts, and ran ad campaigns to increase social engagement. Crafted engaging social media posts, captions, and blogs tailored the the Canadian and Indian audiences.
Video Creation:
Developed high-quality videos for YouTube showcasing BizCan's services. Produced social media reels and video content highlighting client stories and business opportunities. Ensured video adhered to platform-specific guidelines for maximum reach and engagement.
Key Achievements & Deliverables:
Award winning logo: received the 2023 Muse Creative Silver Award for the BizCan Logo design.
Comprehensive Brand Toolkit: delivered a full suite of assets, including logo, brand guidelines, website content, brochures, presentation kit, video, and social media templates.
Content Engagement: Boosted website traffic and social media impressions through targeted and compelling content.
Increase brand recall by 40% establishing BizCan as a trusted partner in the Indo-Canadian business space.
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Posted Jan 2, 2025
Created a cohesive, compelling brand identity, visual assets and go-to-market strategy for BizCan. Won the 2023 Muse Creative Award for best logo design.
