The Client: Erika and Dan are dedicated independent business owners passionate about educating clients and the public on financial literacy. They have been recognized as award-winning financial coaches, business mentors, and leaders in client service excellence within the industry. Objective: Adopting a youthful and graphic-focused design approach, the content educates audiences on finance while remaining compliant with brand and regulatory guidelines. The brand is made instantly recognizable through deliberate color and typographic choices. Outcome: This project produced visually appealing, educational content that strengthened the brand’s identity. The strategic use of graphics, color, and typography made the brand instantly recognizable and approachable to its audience. Role: Content Strategist & Graphic Designer Key Skills: Typography and Layouts, Infographics, Color Theory & Branding, Graphic Design & Visual Storytelling, Copywriting & Messaging, Social Media Marketing City: Canada