Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
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Restoration & Roofing Contractor: Complete Rebrand, Website & Text Message Lead Automation
Complete rebrand of an established restoration and roofing contractor under a new name, identity, and domain.
I designed the full brand system and print collateral, including yard signs, door hangers, an event tent, and crew shirts, then built the new Framer website from the ground up.
The site includes 29 service pages with search-optimized copy, 51 location pages, and a 29-post blog migrated with redirects to preserve existing rankings. I also built an emergency intake flow, insurance claim support section, and structured data across the site.
All 17 forms capture SMS consent and post directly to the CRM. A dedicated business line handles call forwarding, per-call notifications, and a daily digest, so every lead can be answered by text without anyone having to rekey information manually.
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Launch video for SkyRoof, a roofing software I'm launching soon.
22 seconds, cut wide and vertical. The screens are the actual product design, not stock UI: a homeowner gets a roof estimate on the roofer's site, and the roofer gets the lead.
What would you want a launch video like this to show for your product?
If you're launching something, send me a message.
Strategist | PM/OPS + HR + Content + Social Impact
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Strategist | PM/OPS + HR + Content + Social Impact
Well, it said you could make another submission lol. Funny enough, I had another original idea for this round but then opted for my first submission, and now decided to make some actually games with my gamifying activity leads strategy.
Here is Brash Experiments with Balley, the website mascot. The games are meant to be hints of my work and approaches, along with being lead conversation starters. This is really a base for the experiment, and if things go well I would update things over time to reflect more of the overarching vision. The goal would be to update and games that tie into other upcoming projects along with random ideas (especially experimental ideas) that I do not have any place to put.
Play some games here: https://brash-bouncy-labs.base44.app/
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I decided to be the client this round to focus on increasing my leads.
Wanted to test out gamified/interesting activities related to my products and services that could help pick someone's interest like other interactive ads. Decided to make a reflection based activity as that is what I have been my recent focus.
The goal was to keep things simple and clean, and to build something that would not require alot of upkeep. Only three main pages, along with CTAs on each page, and leading to the other pages that build pathways to progressive action, including reaching out to me.
Reflect and Act Challenge is made so that a user would get actually use out of it regardless if they be come a solid lead. I also made it with the pragmatic reality that credits run out, and so the base functions still work.
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I went the wholesome and grounded route because yeah lol.
Series Title: Daisy on the Prairie
Original Character: https://cantina.com/i/s4jat (@daisyontheprairie)
Pilot Episode: https://cantina.com/i/m5zx8
Info:
Daisy is a Prairie Ground Squirrel who is out here to teach you about the Prairie and the native plants and animals on the land. She quite friendly, down to earth, and a protector of prairie lands.
The pilot is a quick intro how Daisy lives and her start to prep for a major seasons for the prairie: wildfire season.
I imagine a children's show like pacing where there is a new activity or adventure to learn from with each episode while weaving an overall narrative. The goal would be to show the importance of prairie land, and how the plants and animals being and presence positively impacts the prairie ecosystem. Characters introduced would be her parents, friends like bison, other ground squirrels, birds, and so much more. Then there would be focus on plants and other important dynamics of the ecosystem. Also challenges would focus on natural disasters or major shifts in ecosystems and how the animals and ecosystem react to these challenges.
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Third and final submission: All four seasons in a landscape.
For my final piece, I knew I wanted to do something with transforming with a landscape. Even before working on any of my entries and the Flora challenge I have been thinking about projects around transforming landscapes. One of the reasons I liked the Tile for my first entry and so I looked for a landscape piece through the catalog.
Initially thought I would use a colored landscape/realism piece but ended up picking a 16th century artwork titled "Four Landscapes with the Four Seasons" by Hendrick van Schoel (Flemish, active Rome, ca. 1565–1622) After Hans Bol (Netherlandish, Mechelen 1534–1593 Amsterdam).
I thought by the title it was found landscapes and four seasons in one depiction and that got my brain going. Turns out it was a series made by Schoel based on sketches/drafts from Bol, that had four landscape pieces depicting the same landscape and the activities done on the land in different seasons. I saw the other possible pieces in the series online, but The Met only has this Summer version.
So I colorized the summer version and used it as base for the other seasons and took it from there to create videos to show case what a landscape with four seasons happening at once may look like. Working on this also has my creative writing brain thinking as well.
Original Work Link: https://www.metmuseum.org/art/collection/search/357077
Canvas Link: https://app.flora.ai/view/js72hh92esgrqz73yv14xb88098e08eg
Exhibit & Experiential Design for Branded Environments
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Exhibit & Experiential Design for Branded Environments
Campaign Launch: Bling & Birch Co.
Designed and executed a high-conversion social media advertisement for this luxury home decor brand. By blending elegant visual storytelling with strategic CTA placement, this campaign achieved a 4.1x Return on Ad Spend (ROAS) and a 3.8% Conversion Rate, significantly outperforming industry benchmarks.
The Goal: Drive seasonal sales for a curated range of premium furniture.
The Strategy: Paired high-end lifestyle imagery with bold, "scroll-stopping" typography.
The Result: Delivered data-backed creative that directly scaled brand revenue.
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Campaign Launch: Bling & Birch Co.
Designed and executed a high-conversion social media advertisement for this luxury home decor brand. By blending elegant visual storytelling with strategic CTA placement, this campaign achieved a 4.1x Return on Ad Spend (ROAS) and a 3.8% Conversion Rate, significantly outperforming industry benchmarks.
The Goal: Drive seasonal sales for a curated range of premium furniture.
The Strategy: Paired high-end lifestyle imagery with bold, "scroll-stopping" typography.
The Result: Delivered data-backed creative that directly scaled brand revenue.
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Service: Exhibit Branding & Event Marketing Design
As an event manager I created this banner to focus on Trade Shows, Conferences & other B2B marketing. on the "behind-the-scenes" details that make a professional exhibit successful. Promotes success in event management and attention to detail.
Service Value: My goal is to help you build trust with your audience, whether that's on the showroom floor or through digital marketing, I will aim for results.
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Service: Data-Driven Event Marketing & Analytics
Infographic-style banner that translates complex event data into clear, measurable outcomes. It highlights key performance metrics like a 90% lead conversion rate and significant boosts in client engagement and brand awareness.
Service Value: I help you improve the ROI of your events by turning raw data into high-impact visual "Industry Insights." This design shows how I can take your success stories—like maintaining a 90% account retention rate even when facing industry challenges—and present them as a compelling reason for new clients to trust your expertise.