Solar Power Phone Case | iPowerUp | Charge Anywhere

Rob Gemmell

iPowerUp | Brand, Website, Strategy, Design, and Messaging for a smart solar phone case company
A start-up home page that paints a picture of worry-free phone batteries, how that happens, and why it's so important.
A start-up home page that paints a picture of worry-free phone batteries, how that happens, and why it's so important.
Website Product page
The page tells a story about the new products, beginning with a substantial pain-killing benefit before diving into details.
The page tells a story about the new products, beginning with a substantial pain-killing benefit before diving into details.
Brand Identity Design | 01
The new and updated logo for iPowerUp. The combined "i", On/Off icon, and arrowhead literally symbolize "iPowerUp".
The new and updated logo for iPowerUp. The combined "i", On/Off icon, and arrowhead literally symbolize "iPowerUp".
Brand Identity Design | 02
The mark and text are sized and spaced for easy repreduction and legibility in very small digital contexts as well as large media and outdoor signage uses.
The mark and text are sized and spaced for easy repreduction and legibility in very small digital contexts as well as large media and outdoor signage uses.
Brand Identity Design | 03
The color palette mix evokes both, product's storage of (blue) electricity, captured from (yellow) sunlight to provide user's peace-of-mind (white) day, or (black) night!
The color palette mix evokes both, product's storage of (blue) electricity, captured from (yellow) sunlight to provide user's peace-of-mind (white) day, or (black) night!
Brand Identity Design | 04
A timeless and contenporary international font was selected for it's broad range of weights and online accessibility worldwide.
A timeless and contenporary international font was selected for it's broad range of weights and online accessibility worldwide.
Brand Identity Design | 05
The identity is designed to be used in multiple color combinations to accommodate a broad range of contexts, sometimes without distracting form the messaging.
The identity is designed to be used in multiple color combinations to accommodate a broad range of contexts, sometimes without distracting form the messaging.
Brand Identity Design | 06
As a tech startup iPowerUp needed investor presentations that made memorable impressions of the company, and it's ability to establish an iconic brand.
As a tech startup iPowerUp needed investor presentations that made memorable impressions of the company, and it's ability to establish an iconic brand.
Brand Identity Design | 07
Brand strategy allowed for reformatting at many scales while maintaining the brand personality.
Brand strategy allowed for reformatting at many scales while maintaining the brand personality.
Brand Identity Design | 08
The brand strategy is designed to enable a level of creativity in special contexts such as consumer retail packaging design.
The brand strategy is designed to enable a level of creativity in special contexts such as consumer retail packaging design.
Brand Identity Design | 09
Outdoor opaque and iluminated sign design applications were also designed for in anticipation of unusual and demanding situations.
Outdoor opaque and iluminated sign design applications were also designed for in anticipation of unusual and demanding situations.
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Posted Nov 11, 2024

A business restart for a true pain-killer product and brand. iPowerUp's new brand and website attract thousands of organic visitors.

Comprehensive Digital Marketing Campaign for E-commerce Client
Comprehensive Digital Marketing Campaign for E-commerce Client
Space Place | Website +
Space Place | Website +
Pitch Presentations
Pitch Presentations

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