Solar Power Phone Case | iPowerUp | Charge Anywhere

A start-up home page that paints a picture of worry-free phone batteries, how that happens, and why it's so important.

The page tells a story about the new products, beginning with a substantial pain-killing benefit before diving into details.

The new and updated logo for iPowerUp. The combined "i", On/Off icon, and arrowhead literally symbolize "iPowerUp".

The mark and text are sized and spaced for easy repreduction and legibility in very small digital contexts as well as large media and outdoor signage uses.

The color palette mix evokes both, product's storage of (blue) electricity, captured from (yellow) sunlight to provide user's peace-of-mind (white) day, or (black) night!

A timeless and contenporary international font was selected for it's broad range of weights and online accessibility worldwide.

The identity is designed to be used in multiple color combinations to accommodate a broad range of contexts, sometimes without distracting form the messaging.

As a tech startup iPowerUp needed investor presentations that made memorable impressions of the company, and it's ability to establish an iconic brand.

Brand strategy allowed for reformatting at many scales while maintaining the brand personality.

The brand strategy is designed to enable a level of creativity in special contexts such as consumer retail packaging design.

Outdoor opaque and iluminated sign design applications were also designed for in anticipation of unusual and demanding situations.