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Robert Gemmell
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Website Strategy & Design Update for an Architectural Lighting Company
The tall Home page was designed to present a robust differentiating brand identity and "tenant's only" brokerage positioning. The page follows a narrative that explains and validates TSP's unique approach to commercial space brokering.
The Differentiation Strategy tactics included multi-media materials such as digital and printed flyers.
The Differentiation Strategy **included integrating a self-developed commercial real estate deal management app for landlords, tenants, and other participants to track progress and resolve blockages.
The integration of Social Media, such as Twitter (X), broadcasted new listings and updates, effectively driving both website traffic and phone calls.
Twitter (X) offcie space listings broadcasting new listings and updates, to effectively drive both website traffic and other forms of contact.
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A Disarming Identity Design that masks the wolf hiding under the sheep pelt
Presenting a radically different strategy in a very traditional and conservative marketplace that class-A office space called for a sophicsticated design that subtly integrated the unconventional practices being offered.
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Posted Dec 7, 2024
Getting the best deals - just for tenants.
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Web Designer
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Canva
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Robert Gemmell
Award-Winning Designer & Digital Marketing Expert
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