LinkedIn Lead Generation | Brand-On
Lindsay Casparian
THE CLIENT
Brand-On creates promotional products and branded merchandise for a variety of organizations across the nation.
THE BRIEF
When Brand-On’s Co-Founder Stacy Carter first came to us, she relied on referrals and word-of-mouth but knew it wasn’t sustainable. While they closed sales once they had them in the pipeline, they struggled to generate leads even after a failed attempt with paid ads. After we met, we realized they were missing a massive opportunity by not leveraging LinkedIn.
THE PROCESS
We refined Stacy’s LinkedIn strategy by niching down to the hospitality industry, allowing her to target the right audience precisely. Her profile was optimized to position her as the go-to expert for branded hospitality products, ensuring she stood out to potential clients. To drive leads, we developed a strategic outreach campaign to connect with key decision-makers in hotels and resorts, opening the door to high-value opportunities.
THE RESULTS
With a 6x increase in audience size, growing from just 300 followers to over 2,000, our LinkedIn strategy didn’t just boost visibility; it drove real results. Over the last 6 months, through targeted outreach and optimized positioning, we generated 40 high-quality leads and helped close over $12K in revenue. We created a steady, predictable sales pipeline directly from LinkedIn without the dependence on paid ads.
Working with Lindsay has been a game-changer for my business. My biggest win so far? A 1,000-piece order from a local client I connected with through her outreach! She finds me leads I never would have reached on my own and keeps me accountable for following up. It truly feels like she’s part of my team—always supporting me and celebrating my wins. If you’re looking for someone who genuinely cares about your success, Lindsay is the one to work with!
- Stacy Carter, Co-Founder of Brand-On
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Posted Jun 15, 2025
We helped Brand-On generate consistent, high-quality leads.
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