LinkedIn Management | Lead By Design Lab
Lindsay Casparian
For over three years, we have managed the entire social media strategy and content creation for LaToya Jordan, Founder of Lead By Design Lab, a boutique leadership coaching and consulting firm.
Our goal is to craft compelling content to grow her brand presence, build an engaged audience, and generate leads through social media, particularly LinkedIn.
Strategy
Niche: We started with choosing a niche (women of color leaders in higher education) and optimizing LaToya's LinkedIn profile to position herself as an expert & thought leader in the leadership development space.
Outreach: We developed a LinkedIn outreach strategy designed to grow her audience & generate leads.
Content: We developed a comprehensive LinkedIn content strategy to increase brand awareness & position herself as an expert & thought leader in the leadership development space.
The Results
Achieved LinkedIn "Top Voice" in Educational Leadership
Followers: 4k+ (grew audience by over 250%)
Newsletter subscribers: 600+
Average reach: 6,400+/mo
LaToya's increased brand awareness has opened up opportunities for book contributions, magazine publications, speaking & panel opportunities, and consulting contracts.
I cannot say enough good things about Lindsay. She has been the driving force behind my social media marketing strategies. Lindsay’s extensive knowledge of the landscape has helped to smartly position my business to my target audience. But beyond her impeccable skillset, she’s a fantastic thought partner and cheerleader for my work. Lindsay is truly one of a kind!
- LaToya Jordan, Founder of Lead By Design Lab
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Posted Sep 20, 2023
For over two years, we have managed the entire social media strategy and content creation for LaToya Jordan, a Leadership Coach and Consultant.
