LinkedIn Marketing | HR Girlfriends

Lindsay Casparian

Completed work

Digital Marketer

Social Media Manager

Social Media Marketer

Human Resources

THE CLIENT

HR Girlfriends is a global online community and membership supporting women in the field of Human Resources through consulting, events, personal and professional development resources, and networking opportunities.

THE BRIEF

I was contracted by HR Girlfriends to develop a social media marketing strategy to help grow their community and generate more membership sales.

THE PROCESS

Profile Audit + Optimization - We started with a thorough audit of their current social media profiles and content to identify what was performing well and where there were gaps in their marketing.

Marketing Strategy - We developed a comprehensive marketing strategy with the goal of growing their following and increasing engagement across all platforms, primarily LinkedIn.

Execution - I developed content to align with our marketing strategy and managed the deployment of all content across LinkedIn, Facebook, and Twitter/X.

Refinement - We consistently analyzed the effectiveness of our marketing strategy and made adjustments as necessary to maximize our results.

THE RESULTS

For over three years, I have managed the entire HR Girlfriends social presence. In this time, the brand has experienced over 100% ROI from their social media strategy.

Nearly tripled their social media presence from 65,000 followers to over 190,000 followers and growing consistently each month

Increased membership & digital product sales by 46% annually, adding $6,300/year in Customer Lifetime Value (CLV)

Increased website traffic from social media by 15x (1500%)

Achieved average each of 180k/month on LinkedIn

This growth has not only resulted in increased revenue, but has allowed the brand to expand partnership and affiliate opportunities due to their prominent social media presence in the HR space.

Before hiring Lindsay, I was on the struggle bus when it came to my social media presence. While I had a tech platform to schedule posts, I lacked a consistent strategy and it showed. Working with Lindsay for almost 2 years now has significantly increased my revenue as a result of the improvements in my social media presence, from the quality of the content to the consistency of the messaging, and overall engagement of my followers.

- Sanà Walker, Owner of HR Girlfriends

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