Revitalizing Facebook Ads for Dating Coach

Carina Ng

Lead Generator
Creative Director
Creative Writer
Canva
Facebook Ads
Google Tag Manager

Overview

My mission was to generate high-quality sign-ups for a dating coach.

How

To achieve this, I addressed a Facebook Ads account violation, rectified it, and subsequently relaunched the account with fresh campaigns. I took charge of copywriting, creative design, pixel setup, and closely monitored campaign performance.

Result

Although the figures may appear modest, I successfully generated 1-3 quality sign-ups daily, including some conversions from YouTube and organic sign-ups as a second touch. This was a significant improvement compared to the 1 quality sign-up per week when I initially joined the project.

Examples of top-performing Facebook Ads I created (both text and design)
Examples of top-performing Facebook Ads I created (both text and design)

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