My mission was to generate high-quality sign-ups for a dating coach.

To achieve this, I addressed a Facebook Ads account violation, rectified it, and subsequently relaunched the account with fresh campaigns. I took charge of copywriting, creative design, pixel setup, and closely monitored campaign performance.

Although the figures may appear modest, I successfully generated 1-3 quality sign-ups daily, including some conversions from YouTube and organic sign-ups as a second touch. This was a significant improvement compared to the 1 quality sign-up per week when I initially joined the project.