349% SEO Growth for a Live Streaming Software Company
Chris Arden
CASE STUDY:
Introduction
A leading Real-Time Streaming Infrastructure company faced significant challenges following their website relaunch, including declining lead volume, reduced demo requests, and stagnant sales. The company partnered with Arden CMO Advisory to revitalize their digital presence and lead generation efforts.
Problem Statement
Following a website relaunch, the company experienced:
Significant drop in SEO performance
Decreased lead volume
Reduced demo meeting requests
Poor website conversion rates
Flat sales growth
Solution
Arden CMO Advisory implemented a comprehensive digital transformation strategy including:
Complete digital marketing audit
SEO optimization and keyword research
Website conversion rate optimization
Technical infrastructure improvements
Analytics and tracking optimization
Implementation of paid search campaigns
Implementation
Over a six-month period (January-June 2024), the team executed a methodical improvement plan utilizing industry-leading tools including Google Analytics, SEMrush, Google Search Console, and Ahrefs. The implementation focused on both technical improvements and strategic marketing initiatives.
Results
The six-month program delivered exceptional results compared to the previous period:
349% growth in organic search traffic
216% increase in referral traffic
88% growth in direct traffic
162% increase in scheduled demo meetings
Successfully launched and integrated paid search campaigns
Conclusion
Through strategic digital marketing optimization and technical improvements, the company achieved significant growth across all key performance indicators, establishing a strong foundation for continued digital success.
Like this project
Posted Nov 11, 2024
A leading Real-Time Streaming Infrastructure company faced significant challenges following their website relaunch, including declining lead volume, reduced de…
