349% SEO Growth for a Live Streaming Software Company

CASE STUDY:

Introduction

A leading Real-Time Streaming Infrastructure company faced significant challenges following their website relaunch, including declining lead volume, reduced demo requests, and stagnant sales. The company partnered with Arden CMO Advisory to revitalize their digital presence and lead generation efforts.

Problem Statement

Following a website relaunch, the company experienced:

Significant drop in SEO performance

Decreased lead volume

Reduced demo meeting requests

Poor website conversion rates

Flat sales growth

Solution

Arden CMO Advisory implemented a comprehensive digital transformation strategy including:

Complete digital marketing audit

SEO optimization and keyword research

Website conversion rate optimization

Technical infrastructure improvements

Analytics and tracking optimization

Implementation of paid search campaigns

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Implementation

Over a six-month period (January-June 2024), the team executed a methodical improvement plan utilizing industry-leading tools including Google Analytics, SEMrush, Google Search Console, and Ahrefs. The implementation focused on both technical improvements and strategic marketing initiatives.

Results

The six-month program delivered exceptional results compared to the previous period:

349% growth in organic search traffic

216% increase in referral traffic

88% growth in direct traffic

162% increase in scheduled demo meetings

Successfully launched and integrated paid search campaigns

Conclusion

Through strategic digital marketing optimization and technical improvements, the company achieved significant growth across all key performance indicators, establishing a strong foundation for continued digital success.