An innovative automotive aftermarket B2B SaaS provider sought to dramatically improve their inbound marketing performance. With minimal existing inbound lead generation, they asked me to develop and implement a comprehensive digital advertising strategy.

Problem Statement:

The company faced challenges with:

- Limited inbound marketing success

- No structured paid advertising campaigns

- Disconnected data sources

- Need for scalable lead generation

Solution:

I developed a multi-channel digital advertising strategy that included:

- Creation of targeted Google Ads campaigns focusing on high-intent search keywords

- Development of Meta (Facebook/Instagram) campaigns utilizing lookalike audiences

- Implementation of comprehensive tracking system integrating multiple platforms

- Custom integration setup connecting Salesforce, Slack, Meta, and Google Ads through Zapier

Implementation:

I executed a systematic approach to launch and optimize the campaigns:

- Built Google Ads campaigns from ground up with tight account structure

- Developed targeted Meta campaigns using existing customer data

- Established conversion tracking across all platforms

- Created automated data flow between marketing and sales systems

Within 90 days, the program delivered exceptional results:

- 10X increase in inbound leads (from 5 to 50 leads per week)

- Maintained blended cost per lead (MQL) of $379

- Reached 300,000+ target ICPs on Meta platforms

- Generated 264 leads through Meta with $94 cost per lead

- Increased weekly opportunities from 20 to 65 on average

- Achieved significant results with $25,000 Meta ad spend

Through strategic implementation of paid digital channels and sophisticated integration of marketing technology, the company transformed their inbound marketing performance, creating a scalable and profitable lead generation engine.