10X Growth in Inbound Leads: A B2B Automotive SaaS Success Story

An innovative automotive aftermarket B2B SaaS provider sought to dramatically improve their inbound marketing performance. With minimal existing inbound lead generation, they asked me to develop and implement a comprehensive digital advertising strategy.

Problem Statement:

The company faced challenges with:

- Limited inbound marketing success

- No structured paid advertising campaigns

- Disconnected data sources

- Need for scalable lead generation

Solution:

I developed a multi-channel digital advertising strategy that included:

- Creation of targeted Google Ads campaigns focusing on high-intent search keywords

- Development of Meta (Facebook/Instagram) campaigns utilizing lookalike audiences

- Implementation of comprehensive tracking system integrating multiple platforms

- Custom integration setup connecting Salesforce, Slack, Meta, and Google Ads through Zapier

Implementation:

I executed a systematic approach to launch and optimize the campaigns:

- Built Google Ads campaigns from ground up with tight account structure

- Developed targeted Meta campaigns using existing customer data

- Established conversion tracking across all platforms

- Created automated data flow between marketing and sales systems

Within 90 days, the program delivered exceptional results:

- 10X increase in inbound leads (from 5 to 50 leads per week)

- Maintained blended cost per lead (MQL) of $379

- Reached 300,000+ target ICPs on Meta platforms

- Generated 264 leads through Meta with $94 cost per lead

- Increased weekly opportunities from 20 to 65 on average

- Achieved significant results with $25,000 Meta ad spend

Through strategic implementation of paid digital channels and sophisticated integration of marketing technology, the company transformed their inbound marketing performance, creating a scalable and profitable lead generation engine.