As Marketing Coordinator for Stretch, a Canadian content agency serving top-tier enterprise brands, I led lead generation and marketing operations to help the agency attract high-value B2B clients across North America and the UK.

Stretch Content Canadian boutique agency providing SEO-driven content to enterprise clients. Client Portfolio Includes: Walmart Canada, The Home Depot, Sherwin-Williams, Walgreens, DraftKings, Etsy, FreshBooks, UGG, Zulily, Paperless Post, and more.

In a competitive B2B environment, the agency needed:

A consistent flow of qualified marketing leads, targeting C-level decision-makers

Strategic, SEO-informed content planning to support thought leadership

Improved operational workflows across CRM, automation, and outreach tools

Scalable, bilingual marketing coordination for North American and UK markets

As Marketing Coordinator, I managed multi-channel marketing operations, including: ✔ B2B lead generation strategy (US, UK & Canada) ✔ LinkedIn prospecting with Sales Navigator & Seamless.ai ✔ Email outreach sequences with Reply.io ✔ CRM pipeline management via Agile CRM ✔ SEO keyword research & content briefs for enterprise blogs ✔ Paid media campaign analysis and performance audits ✔ Website content management and UX recommendations ✔ Internal coordination with global teams via Notion

Defined Ideal Customer Profiles (ICP)

Built prospect lists using Sales Navigator & Seamless.ai

Wrote and tested bilingual email sequences

Automated outreach flows with Reply.io + CRM integration

Conducted keyword & competitor research for B2B clients

Developed detailed content briefs for SEO-optimized blogs

Collaborated with SMEs and writers to ensure content alignment

Audited and optimized paid media performance reports

Supported website updates & participated in redesign planning

Implemented process documentation and Notion-based coordination

✔ 15+ detailed SEO content briefs ✔ Bilingual email sequences targeting C-level decision-makers ✔ Keyword research reports for North American markets ✔ CRM workflows and automation improvements ✔ Paid media performance analysis for enterprise clients

📈 15% monthly growth in qualified leads for the agency

🔑 Contributed to securing meetings with major brands

🚀 Improved lead pipeline organization and follow-up consistency

🖥️ Developed foundational SEO strategy for enterprise blog content

🤝 Streamlined marketing operations across remote, international teams

LinkedIn Sales Navigator

Agile CRM

Google Analytics

Notion

Semrush

Google Search Console

This experience strengthened my expertise in B2B demand generation, SEO-driven content creation, and marketing operations for global brands. Working across North America, I gained hands-on knowledge of high-ticket client acquisition, marketing automation, and content strategies that drive measurable results in competitive environments.