Go-to-Market Launch of Utility Company Field Management SaaS

12-24 months | Stamford, CT | Small Enterprise

Project Type: Go-to-Market Strategy

Industry Type: Energy & Utilities

Business Unit: Marketing

Problem:

The startup needed to establish a cohesive brand identity, value proposition, and a comprehensive go-to-market strategy for their utility-focused field management SaaS product. The goal was to effectively position themselves in a competitive market while ensuring consistency across all marketing channels, maximizing online visibility, and generating high-quality leads. Additionally, the business required a strong presence at a major trade show to boost engagement and capture potential clients.

Action:

I managed a $500k budget, led a team of 10 marketing professionals, and crafted the business’s value proposition and tagline. We executed a cohesive brand strategy for consistent messaging across all channels. Our content strategy included 3 pillar pages, 46 blogs, 5 ebooks, 3 infographics, and a video, boosting online visibility. I coordinated our participation at a trade show by designing the booth, making promotional materials, and engaging with attendees.

Result:

The comprehensive brand strategy and content development significantly increased online visibility and audience engagement. At the trade show, we captured 105 enterprise leads, secured three notable sales opportunities, and gained the brand’s first international client. The cohesive brand identity and streamlined marketing initiatives strengthened the company's market position and drove campaign effectiveness.