6-12 months | Lake Charles, LA | Small Enterprise

Project Type: New Market Entry

Industry Type: Technology

Business Unit: Marketing

A newly established ISP needed a comprehensive go-to-market strategy to penetrate the competitive Lake Charles, LA, market. They required a seamless client acquisition process, accurate service availability validation using GIS data, and strong brand positioning to stand out against national competitors. The strategy needed to differentiate their offerings, build customer loyalty, and create a scalable model for sustainable growth.

I crafted and directed a comprehensive go-to-market strategy that included automated client acquisition and onboarding, GIS-based service validation to target viable prospects, distinctive product positioning, multi-channel product awareness campaigns, and targeted account-based marketing strategies. This approach ensured the ISP could leverage VoC research and differentiate itself in the market while effectively engaging B2B audiences and building strong brand loyalty.

The launch achieved over 14% market penetration in our first 6 months, effectively positioning the ISP against national competitors. The automated acquisition and onboarding processes improved the customer experience while lowering acquisition costs, leading to high satisfaction rates and rapid growth. The strategic product positioning distinguished the ISP from its competitors, resulting in a significant competitive advantage and heightened engagement from B2B audiences.