Freelance Social Media Marketers in United KingdomFreelance Social Media Marketers in United Kingdom
Startup & SME Marketing Strategist | GTM, Brand Positioning
5.0
Rating
7
Followers
Startup & SME Marketing Strategist | GTM, Brand Positioning
Cover image for This is my LinkedIn thought
This is my LinkedIn thought leadership framework for founders, executives, and expert-led teams who want to build trust, authority, and visibility through LinkedIn. At Twimbit, I helped executives strengthen their LinkedIn presence and supported the wider team through LinkedIn workshops. The goal was to help leaders move beyond basic posting and build a clearer system for profile positioning, executive voice, content direction, engagement, and authority-building. My work focused on understanding each leader’s expertise, audience, industry context, and communication style before shaping their LinkedIn presence. This included profile positioning, content themes, thought leadership angles, post structure, and practical guidance on how to show up consistently without sounding generic. I also worked on LinkedIn visibility through content and ads. For example, I helped deliver 50,000+ LinkedIn reach for a Twimbit Open House event, combining platform understanding with campaign execution. I specialise in LinkedIn thought leadership, executive positioning, LinkedIn content strategy, company page growth, workshops, and LinkedIn ads. I have helped grow LinkedIn profiles from small audiences to 10K+ followers, built company pages from scratch, and developed systems for turning expertise into credible, repeatable content. I am currently working with the founder and executive team of Blob/Campus App to build their thought leadership presence. This includes analysing their current LinkedIn position, identifying gaps, shaping their voice, and building a practical plan to grow authority and visibility. This project showcases how I approach LinkedIn as more than a posting channel. For founders and executives, LinkedIn becomes a trust-building system: profile, voice, content, comments, campaigns, and consistency working together to create authority before the first conversation.
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104
Cover image for Inika Collections
Social Media Content and
Inika Collections Social Media Content and Instagram Growth for a Kerala Jewellery Brand Project Overview Inika Collections is a Kerala-based online jewellery brand offering everyday jewellery and traditional Kerala-style pieces. The brand needed a stronger Instagram presence that could showcase its collections in a more consistent, engaging, and visually appealing way while reaching a wider audience. I supported Inika with Instagram strategy, social media content direction, visual content design, and influencer campaign planning. Through a focused growth approach, the page reached 25,000 followers within one month. The Challenge The jewellery category is highly competitive, with many brands relying on similar product images and promotional content. Inika needed a social media presence that could: Present its products in a more polished and recognisable way Balance everyday jewellery with traditional Kerala-style collections Build stronger audience interest beyond direct sales posts Increase reach and visibility through influencer-led content Create a consistent visual experience across Instagram My Role I worked on the strategic and creative development of Inika’s Instagram presence. My work included: Instagram content strategy Social media content planning Visual content design Campaign creative direction Influencer campaign planning Audience growth strategy Content consistency and feed direction Social Media Content Strategy I developed a content approach that combined product visibility, brand storytelling, jewellery styling, cultural relevance, and audience engagement. The strategy focused on creating a more balanced Instagram feed rather than relying only on product promotions. Content was designed to help potential customers understand how the jewellery could be worn, styled, and incorporated into both everyday and traditional looks. Social Media Design I created and directed social media designs that gave the page a more polished and consistent appearance. The content used clean layouts, refined typography, product-focused visuals, and a premium aesthetic to make the brand feel more recognisable and trustworthy. The visual system helped ensure that promotional posts, campaign content, product features, and lifestyle-led posts could work together without making the feed feel repetitive. Influencer Campaign I supported the planning and execution of an influencer campaign to increase visibility and connect the brand with relevant audiences. The campaign used creator-led content to show the jewellery in a more relatable and authentic setting, helping potential customers see how the pieces could be styled in real life. Results The combination of a clearer Instagram strategy, stronger social media content, consistent visual design, and influencer-led reach helped Inika grow its Instagram page to 25,000 followers within one month. The project gave the brand a stronger social media foundation and a more effective way to present its jewellery collections online. Services Provided Instagram Strategy Social Media Content Planning Social Media Design Campaign Creative Direction Influencer Marketing Audience Growth Strategy
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134
Cover image for International Yoga Day Moment Marketing
FIFA
International Yoga Day Moment Marketing FIFA x Yoga Day Campaign Context Lemon Tea Creative wanted to create an International Yoga Day post that did not look like every other brand’s Yoga Day creative. At the time, the FIFA World Cup was also happening, and Kerala had a strong football culture. Instead of creating a predictable yoga-themed post with calm poses, mats, or wellness imagery, the campaign connected Yoga Day with something people were already emotionally invested in: football. The opportunity was clear: Use FIFA’s cultural momentum to make International Yoga Day feel fresh, fun, and shareable. Strategic insight Most calendar-day posts fail because they treat the occasion in isolation. But people do not experience culture that way. They experience multiple cultural moments at once: sport, festivals, news, trends, identity, humour, and local passion. The campaign was built on this insight: Moment marketing works best when two active cultural conversations collide naturally. FIFA was already dominating attention. Yoga Day needed a fresh hook. Kerala’s football obsession gave the campaign a strong local relevance. So instead of asking people to look away from football and think about yoga, the campaign used football as the entry point into yoga. Creative idea The creative idea was to reframe famous football body movements as yoga asanas. Footballers were shown in dynamic match moments that visually resembled yoga poses. Each post gave the football moment a yoga-inspired name, such as: Hala-Asana Simha-Asana Shalabha-Asana Sasaka-Asana Matsya-Asana The idea made Yoga Day content feel playful, topical, and culturally relevant. Instead of saying “Yoga is good for you,” the campaign said: Your favourite footballers are already doing yoga, just with more drama. Campaign copy FIFA World Cup and India? Never a goal so easy to reach the post. But even before our team members could think of it, our archaic tradition had already worn the golden boots. See our favourite players cherish the yoga positions. With the world singing one life to Russia, halt a while to celebrate the unique way of life that is Yoga. If with the feet you conquer the world, with Yoga you quash your body and soul. Result The campaign gained attention organically and generated almost 40K organic reach. It worked because it did not behave like a standard awareness post. It used humour, football fandom, topical timing, and visual recognition to make a cultural-day campaign more entertaining and shareable.
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147
Cover image for International Yoga Day Moment Marketing
FIFA
International Yoga Day Moment Marketing FIFA x Yoga Day Campaign Context Lemon Tea Creative wanted to create an International Yoga Day post that did not look like every other brand’s Yoga Day creative. At the time, the FIFA World Cup was also happening, and Kerala had a strong football culture. Instead of creating a predictable yoga-themed post with calm poses, mats, or wellness imagery, the campaign connected Yoga Day with something people were already emotionally invested in: football. The opportunity was clear: Use FIFA’s cultural momentum to make International Yoga Day feel fresh, fun, and shareable. Strategic insight Most calendar-day posts fail because they treat the occasion in isolation. But people do not experience culture that way. They experience multiple cultural moments at once: sport, festivals, news, trends, identity, humour, and local passion. The campaign was built on this insight: Moment marketing works best when two active cultural conversations collide naturally. FIFA was already dominating attention. Yoga Day needed a fresh hook. Kerala’s football obsession gave the campaign a strong local relevance. So instead of asking people to look away from football and think about yoga, the campaign used football as the entry point into yoga. Creative idea The creative idea was to reframe famous football body movements as yoga asanas. Footballers were shown in dynamic match moments that visually resembled yoga poses. Each post gave the football moment a yoga-inspired name, such as: Hala-Asana Simha-Asana Shalabha-Asana Sasaka-Asana Matsya-Asana The idea made Yoga Day content feel playful, topical, and culturally relevant. Instead of saying “Yoga is good for you,” the campaign said: Your favourite footballers are already doing yoga, just with more drama. Campaign copy FIFA World Cup and India? Never a goal so easy to reach the post. But even before our team members could think of it, our archaic tradition had already worn the golden boots. See our favourite players cherish the yoga positions. With the world singing one life to Russia, halt a while to celebrate the unique way of life that is Yoga. If with the feet you conquer the world, with Yoga you quash your body and soul. Result The campaign gained attention organically and generated almost 40K organic reach. It worked because it did not behave like a standard awareness post. It used humour, football fandom, topical timing, and visual recognition to make a cultural-day campaign more entertaining and shareable.
1
167
Helping brands and startup grow through design and content
$1k+
Earned
1x
Hired
2
Followers
Helping brands and startup grow through design and content
Expert Social Media Management and Marketing
Expert Social Media Management and Marketing
Building brand systems that scale with you
5.0
Rating
2
Followers
Building brand systems that scale with you
Build the personal brand you've always wanted 🩷
Build the personal brand you've always wanted 🩷