In one year, I helped this brand grow by creating unique campaigns that really connected with people. We organized a big opening event that brought in over 300 visitors and launched a new course that attracted 250 students, earning $10,000 without spending anything on ads. By the end of the year, our efforts made over $100,000 in profit, all through simple and creative marketing.

I have worked with this brand for over one year. At the beginning, we came up with a strategy for its opening ceremony. I used an unconventional method to announce the opening ceremony date. I tried to reveal the date with a teaser, such as "The big day is coming soon." I asked the audience to join us on that day for the opening ceremony. We officially announced the event three days before the ceremony. However, for five days leading up to it, we released videos with messages like "The big day is coming soon" and created a new video showing a person learning in the old place and then moving to the new location. On the opening day, about 300 people attended, even though it was a national day off to celebrate teachers, when many people usually don’t go to universities, schools, or other events. Despite the day off, we managed to gather around 300 attendees. If it hadn’t been a day off, I’m confident there would have been even more than 300.

After successfully managing to hold a big ceremony event, we needed to fill the new branch with students and announce a new course. However, we realized that simply making a video to say, “We’ve opened a new course, come and study,” wouldn’t attract much attention. So, once again, we decided to create suspense by teasing a “secret day” with the message, “Coming soon, 16-21 October.”

This sparked curiosity, and people began asking, “Again? What’s going on?” They called our event sales managers, eager to know what was happening on those dates. After building anticipation, we announced the new course and offered a special deal: the first 50 people to enroll would pay just $5 instead of the regular $40.

This strategy successfully attracted 250 people, generating $10,000 in revenue—all achieved through content marketing, without any paid advertisements.