PAVOI is a large, fast-growing jewelry brand, primarily known for its online presence. This project supported the launch of their first physical retail store at Dolphin Mall, translating a digital-first brand into a clear, high-impact in-store experience.

Designed compact tabletop signage to communicate pricing, promotions, and product information at point of interaction. Prioritised clarity, hierarchy, and quick readability in a busy retail environment.

Created bold A-frame designs to capture foot traffic and guide customers into the store. Focused on strong messaging and visibility from multiple angles within the mall.

Designed large-scale window vinyls to increase storefront visibility and communicate key brand messages to passersby, helping the store stand out in a high-traffic location.

Designed physical launch-day elements, including a branded spin-the-wheel feature, to support in-store engagement and promotions during opening weekend.

Created graphics for branded merchandise to extend the retail experience beyond the store and reinforce brand recognition post-visit.