KEISH needed a social media presence that was both free-flowing and strictly cohesive. We created detailed, specific Social Media Guidelines that define KEISH's visual identity on all platforms to ensure that their posts are recognisable, even (or especially) when they're using design playfully.
Instagram Posts
We created 20 square posts, mainly for use on Instagram. As KEISH is a UX/UI design company, we wanted to take familiar user interfaces (IOS, Instagram, Spotify) and use them to create emotional, interesting content.
Instead of following oversaturated social media trends, we explored the conversations and design styles that define KEISH as a brand. This led us to creating personal, explorative content that goes beyond generic memes and engagement bait.
In their words...
Working with Cara was such a dream. She took my ideas and turned them into something totally unique—full of personality with a creative twist for every concept. She’s an amazing collaborator and designer! I can’t recommend her enough.
- Madi, KEISH Studio Founder
It was important to align all of KEISH's content with their existing brand identity. This meant bringing in the KEISH submark, mascots and logos to put a metaphorical 'face' to the name, and bring everything together.
Instagram Stories
For stories, we wanted to continue the themes of familiar user interfaces, conversation starters and personal outreach. We created weekly mood boards and music recommendations with a handwritten word search to get audiences involved.