Dolce | Brand Identity Design

Dolce's visual identity is all about providing a welcoming space to the sustainably minded. They bake delicious, vegan treats and are all about chats with friends, comfy sofas and free books to read whilst you eat. So, their branding need to feel welcoming, warm and cosy.

Dolce appeal to the modern audience without becoming driven by passing trends or hounding for attention. Every element of their branding is considered and intentional, but still playful.

By using simple and paired back graphic elements, the brand's visual style allows Dolce's delicious baked goods to always be at the forefront, where they belong.