Home away from home.

Welcome to Bay Stay are an accommodation provider based in Lancaster and Morecambe, UK. They needed a new visual identity that encompassed the charm of their local area, their commitment to excellent customer service and the homes away from home they provide.

Lancaster and Morecambe are true traditional English seaside holiday towns - nowadays they're somewhat overlooked, but, once upon a time, they were incredibly popular and always bustling with life throughout summer.

We used colours taken from vintage holiday posters featuring the Morecambe cost, and old-fashioned, hand drawn suitcase iconography to chime back to this nostalgic time. This, paired with clean, art-deco inspired typography, reminds customers that they don't need to get on a plane to enjoy a beautiful, traditional holiday - in fact, one of England's most iconic destinations might be right on their doorstep.