What should I look for in a digital marketer's portfolio?
Look for a portfolio with diverse projects aligned with your goals. Check if they have experience in your industry, showing they understand your market. Spot case studies or examples where they achieved strong results, like increased traffic or better sales. This helps in assessing their expertise and creativity.
How do I set clear goals for a digital marketing project?
Start with your business objectives, like more visits to your site or growing your social media followers. Break these down into smaller, measurable goals like '10% more sales in a month.' Discuss these with the marketer to be sure everyone understands the targets. This way, everyone works towards the same outcomes.
What deliverables should I expect from a freelance digital marketer?
Expect detailed plans showing steps they'll take to reach your goals. These might include content calendars, ad strategies, or reports on progress. Clear deliverables help keep projects on track and ensure everyone knows what to expect. Agreeing on deliverables upfront ensures both parties understand the scope.
How do I agree on a timeline for a digital marketing project?
Start by discussing your deadlines openly. Break projects into smaller parts with individual deadlines. A timeline should be reasonable and allow time for revisions, if needed. This makes sure the marketer has time to deliver good work without rushing.
What should I include in a contract with a digital marketer?
Make sure the contract lists out the services, deliverables, payment schedule, and deadlines. Include details about feedback and review processes, too. This document makes roles and responsibilities clear, so everyone knows what to expect.
How should I communicate with my digital marketer during the project?
Choose a regular time to talk, like weekly or bi-weekly. Decide on how you’ll communicate—via email, chat, or video calls. Regular updates keep everyone aligned, allowing for quick adjustments if needed.
How can I measure the success of my digital marketing campaign?
Set key performance indicators (KPIs) like website visits, conversion rates, or social media interactions. After the campaign, compare these metrics against your goals. This comparison shows what worked well and what can improve next time. Clear measures ensure the effort aligns with your objectives.
What questions should I ask in a discovery call with a digital marketer?
Ask about their past projects similar to yours and how they achieved success. Inquire how they plan to tackle your specific challenges. This call helps gauge their approach and whether it aligns with your business needs.
How do I handle feedback on a project review?
Give clear, specific feedback focused on the work, not the person. Make it constructive by suggesting changes or improvements. Good feedback helps the marketer know what to adjust to meet your expectations better.
Why is it important to discuss scalability with a marketer?
Discussing scalability ensures your marketing plan can grow with your business. Ask how the marketer can scale efforts if you decide to increase your reach or budget. Planning for growth helps put a long-term strategy in place.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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