NotJustTrash | Brand Identity
Cara Ellis
Accessible typography.
NotJustTrash are, first and foremost, a brand for everyone. We chose Lexend Exa - a font developed to be easier to read for neurodivergent people (particularly those with dyslexia) to read.
12 Colours
A 12-colour theme with consistent tones that could be used throughout seasons.
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Posted Jun 26, 2024
NotJustTrash are an influential fashion brand with a 40K cult-like fanbase. They needed a unique and playful visual identity to match their iconic brand style.
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NJT
