Sugar Skull | Brand Identity Design

Sugar Skull is a tattoo studio that pride themselves on being a safe, comfortable and inclusive space for all. By using soft edges and warm tones, we hoped to reflect this feeling in the brand's visual identity.

It was important for the Sugar Skull website to be super playful. Bold typography, an animated star cursor, and the ability to draw on the page help achieve this, inviting visitors to explore the site for longer.

Bold typography, warm imagery and playful web design are complemented with an otherwise minimalist design approach. Without appearing sterile, the brand has a clean, neat overall aesthetic.