Created social media & email copy for Duran Duran to promote Halloween release of their "Secret Oktober" concert film on StagePlayer+

Turning generic AI-generated content into compelling, polished website copy, from start to finish.

I was accepted onto this prestigious competition, showcasing the best creative & copywriting talent in the North.

Inspired by their creative marketing voice, I set myself a brief for this spec work campaign: "Find someone who makes you, more you."

My *winning* entry to the Word Tonic's May copywriting challenge - note, I wasn't commissioned by Bumble to create these.

Worked on a series of blogs and ebooks around the theme of food safety and allergy awareness for Shield Safety.

Worked as part of a creative team to bring this prestigious list to light - featuring insights from HSBC Innovation Banking and Cooper Parry.

Delivered an ongoing project writing product descriptions for renowned sportswear company Castore. Kit collections included NUFC, Rangers FC, Protek and more.

Landing page copy, newsletters and social copy to promote NDA's upcoming International Women's Day event in 2024.

Two ebooks delivered on the topic of the Cloud, for a Gloucester-based web hosting solutions provider.

BAU and seasonal content crafted as part of an ongoing relationship with Fasthosts, a UK-based web hosting platform.

A thought leadership blog I ghost-wrote for the Global Director of Customer Success Ops at Harri. Note - this piece ended up being edited by the client.

BAU blog content created for a bold new solution provider to pre-print approval problems.

A long-from ebook project around strategies for student retention aimed at higher education professionals in the US.

I jumped in last minute to write this piece of reactive content for a long-time client.

An ongoing project writing campsite and holiday park descriptions for Eurocamp, following their successful acquisition of a number of competitors.

Content ideation, TOV and brand management, and copywriting for Manchester Angels' LinkedIn.

Copy editing and brand voice management work done for Alltoogether, an employee benefits platform and insurance provider.

Reactive content for a Manchester-based accountancy firm, written in response to the 2023 cost of living crisis.

BAU content for a global recruitment firm working across the energy, construction and gas sector.

A hero piece centred around the impact of AI on the IT sector crafted for Midlands-based recruiter.

Some uncommissioned spec work I undertook for my portfolio, inspired by some of my favourite everyday brands.

Some snippets from the social media support I provided to Campus Living Villages, a leading UK student accommodation provider.

A monthly newsletter written and edited for leading web hosting provider, Fasthosts - the first of which garnered them a 10% subscriber rate.

Some examples of some social media captions I've created for sex toy brand, Whipple Tickle.

Guest blog written for sustainable lifestyle publication, The Ethos Co, on the topic of ethical jewellery for a US audience.

A hero piece written for industry-leading insurance broker, Capsule, spotlighting leading AI innovators in the tech sector.

A series of product descriptions for Planc's new range of women's fitness wear.