OISHI - Brand Sprint

Summary (TLDR)

Transformed OISHI from a generic Korean restaurant into a visually distinguished brand with a compelling digital identity. This project exemplifies how intentional design and branding can elevate a business's market presence and customer engagement, setting a new benchmark in the food and beverage industry.

OISHI required a cohesive branding strategy that would differentiate it in the competitive food and beverage industry. The restaurant needed a dynamic logo, social media content, and an overarching brand identity that emphasized its unique Korean-inspired theme. The challenge was to blend modern design aesthetics with the traditional essence of Korean culture, ensuring relevance for both local and global audiences while creating a consistent and appealing digital presence.

Explored the cultural elements of Korean cuisine to identify core themes for OISHI’s branding. Conducted competitor analysis to find gaps in the food and beverage market. Defined the target audience’s preferences and habits, particularly on social media platforms like Instagram.

Logo Design Designed a logo utilizing Adobe Illustrator that reflected the fusion of traditional Korean patterns with a clean, modern style. Focused on creating a versatile logo suitable for various materials, including menus, signage, and social media posts.

Social Media Marketing Crafted visual content and promotional materials using Adobe Photoshop and Glorify. Developed a consistent theme for Instagram and other platforms to highlight OISHI’s menu, interior ambiance, and cultural story.