Majors - Brand Sprint

Brand Sprint for Majors Sporting Goods, focusing on rapidly iterating and refining the brand identity to better align with their market and customer base. The sprint included creating a cohesive brand strategy, logo design, and visual assets.

Create a cohesive brand identity for Majors Sporting Goods.

Align visual branding with the company’s sporting goods market.

Establish clear brand messaging and personality.

Develop design assets for digital and product use.

Applied a brand sprint methodology, a condensed and intensive workshop designed to clarify a brand’s motivation, values, audience, personality, and competitive landscape typically over a few weeks or hoursUsed tools such as Adobe Illustrator and Figma for visual design and prototyping.

Integrated AI-driven creative exploration through Midjourney to generate innovative design concepts.

Created multiple visual iterations, refining towards a modern, market-aligned brand identity.

Delivered a striking, modernized brand identity tailored for a sporting goods audience.

Provided Majors with a cohesive branding toolkit, including logo, color palettes, typography, and supporting graphics.

Helped streamline Majors’ marketing and product presentation through consistent branding.

The sprint’s focused techniques enabled efficient collaboration and decision-making within a short time frame.