Content Creation: New Year Instagram Post For Word Tonic
Sharmin A ^_^
Client: Word Tonic Gen Z learning hub & copywriting community
Product: Word Tonic monthly membership
Brief: Create an Instagram post to make lurkers join Word Tonic for the new year & show what Word Tonic will be doing in the year to come.
Insight: The new year prompts many to take charge of their life, setting resolutions and goals. Some can meet these goals but many give up before they can even try.
Strategy: The post I created sets out to call out those who never try to achieve their New Year's resolutions and challenge them to accomplish their goals for once. I took advantage of Word Tonic's in-your-face tov for this, using inflammatory and imperative language + incorporating their quirky mascot into the mix to add a humourous and unhinged tinge that fits Word Tonic's typical branding.
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Posted Apr 2, 2024
A post I made for Word Tonic's Instagram that calls out lurkers to take action and join Word Tonic so they can achieve their new year goals.
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Word Tonic Recruitment
