Client: Word Tonic Gen Z learning hub & copywriting community

Product: Word Tonic monthly membership

Brief: Create an Instagram post to make lurkers join Word Tonic for the new year & show what Word Tonic will be doing in the year to come.

Insight: The new year prompts many to take charge of their life, setting resolutions and goals. Some can meet these goals but many give up before they can even try.

Strategy: The post I created sets out to call out those who never try to achieve their New Year's resolutions and challenge them to accomplish their goals for once. I took advantage of Word Tonic's in-your-face tov for this, using inflammatory and imperative language + incorporating their quirky mascot into the mix to add a humourous and unhinged tinge that fits Word Tonic's typical branding.