Brief: Write headlines promoting Starface's pimple patches
Insight: Starface seeks to spread acne-positivity and make taking care of your skin fun. Their tov is to be positive, quirky, and relevant with bright, in-your-face graphics as seen on their website.
Strategy: I stuck closely to their star-themed language and used txt speak (text abbreviations, emojis, etc.) which can be seen commonly in Starface's ads, emails and on their social media pages. This aligns with their aim to be relevant and appeal to younger customers. I also made the copy cutesy, fun and short to add to this Gen-Z appeal.
I also wrote my headlines in a positive tone, placing attention onto how the star-shaped pimple patches can enhance one's beauty to aid Starface's goal of spreading acne positivity.
Headlines:
⦁ Don't gaze @ the sky 4 stars, gaze @ the mirror instead 😉
⦁ Stargazing has never been easier
⦁ Pimples made out-of-this-world cute 💞💞
⦁ Brace yourself 4 stardom
⦁ Pimples want 2 feel cute 2 👉👈
⦁ Brave the day w/ Starface
⦁ Stars all night. Stars all day. ✨
