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Cover image for A full website redesign I
A full website redesign I completed for a founder coach & self-leadership speaker. When we began, she already had an existing website, but it was quite messy and wasn’t fully reflecting the depth of her expertise or guiding her audience through a clear, intentional journey. So we changed that. We transformed her site into a strategic, conversion-focused platform that now matches her elevated brand. This included refining her messaging, aligning everything with her new positioning, elevating the design to feel clean, premium, and intentional, and restructuring the page flow to guide visitors from curiosity to trust to action. Every section now has purpose from establishing authority and showcasing her story, to clearly presenting her offers in a way that connects and converts. The result is a cohesive online presence that reflects the level she is working at, strengthens credibility, and supports her growth online. This is what happens when strategy and design come together
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