Freelance Creative Strategists in New York

Freelance Creative Strategists in New YorkFreelance Creative Strategists in New York

Projects People

proMontclair, USA

I build structured brand systems for growing businesses.

2x: Hired

5.0: Rating

30: Followers

I build structured brand systems for growing businesses.

Cover image for Luxury collaborations are always at

Luxury collaborations are always at their strongest when the storytelling feels just as considered as the craftsmanship behind them. One of my favourite projects to work on was helping lead the creative rollout for the Deakin & Francis x Jaguar Classic collaboration celebrating the re-launch of the iconic E-Type. Check it out (https://contra.com/p/3OYrXrEU-luxury-campaign-for-deakin-and-francis-x-jaguar-classic) A project bringing together British automotive heritage, luxury craftsmanship, bespoke design details, and a global campaign rollout across digital and press. The campaign went on to generate 100,000+ engagements, international press coverage, and contributed to a private vehicle sale valued at $532,000. Really proud to finally share this one.

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Cover image for Luxury Campaign for Deakin & Francis x Jaguar Classic

Luxury Campaign for Deakin & Francis x Jaguar Classic

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Cover image for Another case study added to

Another case study added to my portfolio Check it out (https://contra.com/p/rZOQ6NgL-social-media-strategy-for-karndean-designflooring)! This project showcases how I developed and executed a social media strategy for Karndean Designflooring, helping build a recognisable brand across multiple platforms through strategic content, creative direction and consistent storytelling. The result was a 150.5% increase in impressions year-over-year and a social presence that regularly reached over 500,000 users each month.

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Cover image for Social Media Strategy for Karndean Designflooring

Social Media Strategy for Karndean Designflooring

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Creative Strategist(2)

Helping brands & builders break new ground with big ideas.

6: Followers

Helping brands & builders break new ground with big ideas.

Revolution conference: Brand voice & campaign

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GoGo squeeZ Active: Brand voice & campaign

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Cover image for Coke & McLaren: Driven to Deliver campaign

Coke & McLaren: Driven to Deliver campaign

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Camp Rahh: Brand identity for a PNW first

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Creative Strategist(3)

Julianna Woodland

Creative Strategist | Paid Social + AI Content Systems

23: Followers

Creative Strategist | Paid Social + AI Content Systems

Cover image for As a creative strategist -

As a creative strategist - using ai in my workflow greatly cuts down on the back and forth. By integrating what I call an AI "rough-cut" or "pre-visualization" of the concept I am briefing for - I am able to provide a LOT more clarity to either the creator or AI engineer I am handing off to in the next step. To be able to do this - I need to understand how to generate accurate UGC quality videos myself - so that the AI roughcut is close enough to what i want the intended final deliverable to be. The role of creative strategist is increasingly becoming AI generalist 👩🏼‍💻 🤖

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long time no intro! I'm Julianna - the brain behind @creativesbyjulianna - and a performance creative strategist / director with 4 years of experience leading socials and strategy on accounts ranging from IRL community social clubs to gossipy AI chat apps. I love diving deep into product, marketing, and consumer research and figuring out how to translate messaging into creative that actually lands — no matter how weird or niche the challenge. My background is in data analytics, which means I don't just come with vibes. Every concept I pitch is built on a psychological human lever and backed by performance data worth testing. The idea has to feel true plus prove itself on paper. 📈 My workflow is something I genuinely pride myself on. I use tools and automations to reduce friction at every step — because what I'm trying to achieve with creative direction should actually get executed, with minimal back-and-forth. Efficiency is baked into the brief. I'm a fast integrator. I'll jump into your team, learn your process, and make it better where there are gaps. I take initiative, I test things on my own, and I genuinely think learning is cool and gatekeeping is dumb. If your creative isn't converting — it's probably a brief problem. Good news is that's fixable! If you are building something cool that you are passionate about - let's chat.

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Cover image for Static Ad Briefing for Willow (AI Voice Transcription)

Static Image Ad Briefing for Client Willow [ https://willowvoice.com/ ] : AI powered voice dictation via valid.co (https://valid.co) - as a contracted freelance: creative strategist

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Cover image for Static Ad Creative: Briefing to Execution

Static Ad Creative: Briefing to Execution

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Creative Strategist(9)

I create brand identities that refuse to blend in.

New to Contra

I create brand identities that refuse to blend in.

Cover image for An artisanal African home and

An artisanal African home and furniture brand needed an identity that honored its cultural roots while feeling fresh, warm, and deeply livable. Drawing from West African heritage, the Ubuntu icon was built around a powerful concept — wood cut in half to form furniture, a symbol of craftsmanship, support, and the warmth every home deserves. A rich palette of chocolate brown, vibrant orange, soft cream, and olive green brings the natural world indoors, while a custom Adinkra-inspired pattern system gives the brand a visual language that is entirely its own. From app interface to business card to living space, Ubuntu lives beautifully across every touchpoint, celebrating African craftsmanship through a lens that feels completely contemporary.

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Cover image for A solar energy company needed

A solar energy company needed an identity that reimagined what solar could feel like. Not a distant, complex solution, but something easy, effortless, and within reach. The four-pointed sun icon was designed to represent clarity and power, with a circle anchoring it in innovation and growth, while a bold palette of metallic yellow, palm leaf green, and vampire black challenged every convention of the category. The result is a brand that makes clean energy feel as modern and accessible as the technology behind it.

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Cover image for JUNOM- a modern furniture

JUNOM- a modern furniture brand identity concept that feels refined and intentional. Drawing inspiration from the natural world — earthy desert sands, soft creams, deep chestnut browns, and the quiet strength of oxblood and dark wood tones — I created a visual identity that mirrors the philosophy behind the furniture itself: strong infrastructure with a soft, stylish finish. The JUNOM wordmark was designed around rounded, humanized letterforms that evoke comfort, balance, and harmony, with each character customized for visual flow and continuity. The tagline ‘Designing Comfort. Crafting Style.’ anchors the brand voice as sophisticated, but approachable. Across every application, from billboard to lookbook, the identity scales with the same quiet confidence that defines the brand.

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Cover image for CHOPCHOP - A Japanese street

CHOPCHOP - A Japanese street food brand concept that is bold and unapologetically modern. The goal was to create a simple yet recognizable logo that feels fun and lifestyle-driven. It wasn’t about just food branding, but a brand people can wear and represent. I built a full visual world around a playful mascot character with high-energy typography and a vibrant red palette. The result was a brand with instant personality that stands out in a crowded food market.

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Creative Strategist(4)

Crafting captivating brand experiences ✨

5.0: Rating

6: Followers

Crafting captivating brand experiences ✨

Cover image for Creative director

Creative director

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Web Revamp and Brand Strategy Development

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Cover image for Social Media Strategy

Social Media Strategy

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Cover image for Yippin - Rebranding

Yippin - Rebranding

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Creative Strategist(1)

Christina Domingues

Creative Director | AI Strategy & Creative Systems

New to Contra

Creative Director | AI Strategy & Creative Systems

Cover image for Adobe Firefly AI Model Development

Adobe Firefly AI Model Development

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Cover image for Adobe Stock | Artist Enablement & Creative Development

Adobe Stock | Artist Enablement & Creative Development

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Cover image for GenAI-led Art Direction for Beauty and CPG

GenAI-led Art Direction for Beauty and CPG

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Cover image for Adobe Stock Global Curation Program

Adobe Stock Global Curation Program

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Creative Strategist(2)

I help DTC brands drop CAC and scale winners faster!

I help DTC brands drop CAC and scale winners faster!

Cover image for Partnered with Tide Clean Boost,

Partnered with Tide Clean Boost, a product line under Tide, a $5B+ global brand commanding over 30% of the worldwide laundry market, to develop a high-converting UGC ad script for TikTok. Led creative strategy from concept to script, identifying the highest-resonance pain point for Gen Z audiences and building a platform-native narrative designed to stop the scroll and drive action. The creative strategy was validated through organic content testing. A "Summer Laundry Hack" video built on the same framework generated 2.4M views, 17K likes, and 6,822 new followers, with a 3.9-second average watch time on a 34-second video, a strong signal of sustained viewer interest well past the critical first few seconds.

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Cover image for Created a viral TikTok video

Created a viral TikTok video for PacSun, a ~$1B Gen Z fashion brand, that generated 7.5M views and 36K likes. The concept used a POV hook targeting baggy jeans shoppers, tapping directly into a high-intent search behavior trending on TikTok. The video drove 609 new followers from a single post and accumulated over 4,400 hours of total watch time, proof that the creative held attention well beyond the first few seconds.

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Cover image for Developed a paid social creative

Developed a paid social creative brief for overtone, a ~$15M DTC haircare brand known for its vibrant coloring conditioner line. The brief outlined creative strategy, messaging angles, and ad concepts designed to drive performance across Meta and TikTok. Work included hook development, audience targeting direction, and creative testing recommendations tailored to overtone's bold, color-forward brand identity.

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Cover image for Scripts written for Honeydew —

Scripts written for Honeydew — a fast-growing 7-figure telehealth acne brand running paid social on Meta and TikTok as a core acquisition channel. Every concept was built around a real barrier to conversion: process anxiety, side-effect fear, treatment fatigue. Each script has a named angle, two hook variants with different emotional entry points, and full A-roll copy ready to brief creators same day.

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Creative Strategist(4)

Santiago Arboleda Mesa

Brand strategy to support tasty and thoughtful brands

Brand strategy to support tasty and thoughtful brands

Ishti Brand Identity and Messaging Development

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Personal Brand Development

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Cover image for Moabet — Hospitality as Ritual

Moabet — Hospitality as Ritual

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Creative Strategist(1)