Ishti Brand Identity and Messaging Development

Client: Ishti / Erika (personal brand creation) Scope: Brand clarity · Messaging development · Narrative guidance

Erika’s work as a yoga and breath teacher lives in the realm of presence, pause, and trust. My role was to help her translate that into a language — one that felt soft but grounded, lyrical but clear.

Together, we shaped her brand identity not as a business, but as an expression of her values: slow growth, intuitive rhythm, and embodied service.

Beyond messaging, I supported the tangible expression of her brand: designing her first flyer, capturing brand-aligned photos, structuring her services, consulting on Zoom class setup, and shaping the tone of her Substack and digital presence.

Brand statement and bio rooted in her practice and worldview

Website wireframe and written tone cues

Strategic language for Instagram, Substack, and offers

Voice system she can use to evolve with confidence

Brand-aligned photoshoot and visual guidance

Flyer design and class infrastructure setup (Zoom + flow)