Moabet — Hospitality as Ritual

Role: Creative Director · Brand Guardian

Overview: I joined Moabet from day one — helping transform an empty venue into a soulful space for connection. From the first Shabbat dinners to visual systems and guest rituals, I supported the brand in becoming a consistent, lived experience.

Developed internal tone, visuals, and guest experience

Created systems for events, signage, and rituals

Briefed outside collaborators to maintain brand coherence