Moabet — Hospitality as Ritual
Santiago Arboleda Mesa
Moabet — Hospitality as Ritual
Role: Creative Director · Brand Guardian
Overview:
I joined Moabet from day one — helping transform an empty venue into a soulful space for connection. From the first Shabbat dinners to visual systems and guest rituals, I supported the brand in becoming a consistent, lived experience.
Key Contributions:
Developed internal tone, visuals, and guest experience
Created systems for events, signage, and rituals
Briefed outside collaborators to maintain brand coherence
The first Shabbat Flyer
One of the events
Curate all the experience, linen, decoration even playlist
The website and the brand it became
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Posted Jun 19, 2025
Helped shape Moabet from an empty space into a soulful brand experience — designing rituals, tone, and systems that brought the vision to life.
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Timeline
Dec 19, 2023 - Jun 2, 2025
