Personal Brand Development

Scope: Positioning · Brand narrative · Voice development

This is the framework I used to birth my own brand, Todo Alimenta. I was in a moment of transition — leaving restaurant leadership, entering coaching, and unsure of how to bring my past and future together. Through this process, I created the voice, tone, and visual language that now supports my content, workshops, and client journeys.

Brand narrative doc with positioning clarity

Messaging system (bio, mantras, hashtags, voice tone)

Strategic anchors I still use across my site, Substack, and socials

Brand narrative with clear positioning and emotional anchors

Messaging system: bio, mantras, hashtags, and voice map

Strategic foundation still used across site, Substack, and content ecosystem

Program framework and onboarding experience inside Notion

Visual and tonal cues for content flow