Designing a Modern Brand Identity for an African Home CollectionDesigning a Modern Brand Identity for an African Home Collection
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Wobia
• Feb 21
An artisanal African home and furniture brand needed an identity that honored its cultural roots while feeling fresh, warm, and deeply livable.
Drawing from West African heritage, the Ubuntu icon was built around a powerful concept — wood cut in half to form furniture, a symbol of craftsmanship, support, and the warmth every home deserves.
A rich palette of chocolate brown, vibrant orange, soft cream, and olive green brings the natural world indoors, while a custom Adinkra-inspired pattern system gives the brand a visual language that is entirely its own.
From app interface to business card to living space, Ubuntu lives beautifully across every touchpoint, celebrating African craftsmanship through a lens that feels completely contemporary.
Brand DesignCreative StrategistLogo DesignAdobe IllustratorAdobe Photoshop
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